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Mountain bike enthusiasts get real-world product testing results in this Bike Shop Secrets episode featuring comprehensive reviews of the Norco Optic and Outbound bike lights. Dane provides an 8-month review of his Norco Optic, a unique 125mm travel bike with high pivot suspension design featuring a rearward axle path and idler pulley system. He explains how this unconventional setup delivers exceptional smoothness on technical, rocky terrain while maintaining pedaling efficiency. Josh shares his year-long experience with Outbound Lights' Trail Evo and Hangover models, discussing light quality, durability, mounting systems, and why the cutoff design matters for technical riding.

This episode also serves as your go-to guide for a few mountain bike maintenance and setup questions. Josh and Dane break down the critical importance of tire pressure calibration, revealing why you should always use the same pump and consider a digital gauge for consistency. They tackle suspension troubleshooting, explaining whether cold weather affects shock performance and how to identify normal air loss versus actual leaks. The conversation covers setback seatpost compatibility with modern frames, dropper post limitations, tire wear patterns specific to rocky terrain, and the growing importance of trail bells for hiker safety on multi-use trails.

Norco Optic: https://www.norco.com/bikes/mountain/trail/optic/

Outbound Lights: https://www.outboundlighting.com/

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Looking to upgrade your mountain bike's contact points without breaking the bank? This episode of the Mountain Cog Podcast explores two of the best grip solutions for combating arm pump and hand numbness: SQ Labs 70x 2.0 Pro Grips and Rev Grips. SQ Labs brings German precision engineering with ergonomic design focused on reducing peak loads and delaying forearm fatigue through advanced TPE compound technology. Josh details his experience running these $40 grips across multiple bikes and why he's convinced enough to replace every grip in his stable. Meanwhile, Rev Grips offers a unique suspension approach with machined aluminum end caps and elastomers that allow the grip to absorb impacts differently. Dane breaks down the pros and cons of each system, including sizing options (small, medium, large), installation nuances, and which riders benefit most from each design philosophy.

In the gear spotlight, Dane delivers a comprehensive Fox Podium inverted fork review that challenges conventional wisdom about this premium suspension component. At $2,000 and weighing a full pound more than the Fox 38 Factory, the Podium seems like a hard sell—until you hear about its game-changing performance on technical descents. Dane shares specific trail examples where the Podium's superior lateral stiffness and resistance to binding prevented crashes in notorious corners that regularly send riders over the bars. The discussion covers everything from seal leaking issues and bushing alignment concerns to why this fork excels at 160-170mm travel but might not suit weight-conscious riders or jumpers. Plus, critical bike shop secrets about steering tube extensions, CSU replacement costs, and why you should never cheap out on certain bike components.

SQ Labs: 70x 2.0 Pro Grips

Rev Grips: https://revgrips.com/

Fox Podium: https://ridefox.com/products/podium

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Starting a product company in the cycling industry isn't for the faint of heart—just ask Ryan Burney. After years of designing bikes at Cannondale and GT, Ryan quit his job with no safety net to launch Rim Saver and eventually Bare Innovation, his engineering consulting firm. In this episode, Ryan gets real about the economics of running a small cycling business, why he realized product companies need to "go big" to survive, and how he pivoted to consulting while still growing his tire insert brand. His story offers valuable lessons for anyone dreaming of turning their cycling passion into a business.

Ryan also shares the technical story behind Rim Saver, explaining how his dissatisfaction with foam tire inserts led him to engineer a plastic alternative that protects rims and prevents pinch flats without changing how your tire feels. From his early days interning at SRAM to designing the flex stay on the Cannondale Scalpel to building rally car wings for Subaru, Ryan's career path shows what's possible when engineering skill meets entrepreneurial drive.

Bare Innovation: https://www.bareinnovation.com/

Rim Saver: https://www.savetherims.com/

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What killed the direct-to-consumer bike boom? This episode combines financial data, industry research, and insider knowledge to explain the DTC mountain bike industry's spectacular rise and dramatic fall. Josh presents findings indicating that many of the DTC bike brands are financially struggling or insolvent. The podcast reveals how customer acquisition costs skyrocketed 200%+ over ~10 years as Meta and Google replaced traditional retailers as profit-extracting middlemen, while increased competition, privacy changes, and expensive venture capital made the DTC model financially unviable for most DTC companies.

Listeners get unprecedented insight into the financial health and product quality of brands like Ari/Fezzari (healthy), Canyon (distressed), YT (bankrupt), Commencal (stable), Guerilla Gravity (closed), Revel (restructured), Propain (healthy), and Polygon (strong). Bike shop owner Dane Higgins explains the tangible value independent bicycle dealers provide—from expert bike fitting and assembly to warranty support, community events, and local trail expertise that DTC brands cannot replicate. The episode concludes with Josh's five predictions about the future of bike retail, including a shift to omnichannel models with clear boundaries between what's sold direct versus through dealers.

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Discover how the Verde Valley Cyclists Coalition built one of Arizona's most successful mountain bike trail networks in this episode featuring VVCC President Tracy Randall and board member Lars Romig. From Sedona's iconic red rock terrain to the emerging systems at Dead Horse and Blowout, learn how this advocacy group transformed contentious Forest Service relationships into productive partnerships that have created over 500 miles of mountain bike trails. Tracy and Lars share their journey from illegal trail building in the early 2000s to becoming a model for community-driven trail development, including their work on the highly anticipated Turkey Creek trail system.

Get actionable insights on building a thriving mountain bike community, from organizing trail work days that attract 50+ volunteers to establishing the Sedona Red Rock Trail Fund that secures funding for new construction and maintenance. Tracy and Lars reveal their strategies for working with land managers, incorporating technical trail features that keep riders engaged, and mobilizing their community to defend public lands against threats like the recent proposal to sell 3.3 million acres of federal land. Whether you're a trail advocate, mountain biker planning a Sedona trip, or community organizer, this episode offers a proven blueprint for trail advocacy success.

Check out the VVCC here:

Verde Valley Cyclists Coalition (VVCC): https://vvcc.us/

Insta: https://www.instagram.com/verdevalleycyclistscoalition/

FB: https://www.facebook.com/VerdeValleyCyclistsCoalition

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Are you struggling with a mysterious bike creak that's driving you insane? In this episode of Mountain Cog Podcast, hosts Josh and Dane dive deep into the most frustrating problem in bike maintenance: diagnosing and fixing bike creaks. Learn the systematic approach mechanics use to troubleshoot creaking sounds, from checking your headset and wheel axles to inspecting bottom brackets, pedals, and suspension pivots. Dane shares insider knowledge on the most common culprits behind bike creaks and reveals why some noises seem impossible to locate, even for professional mechanics.

The conversation also tackles the confusing world of bike grease – do you really need expensive brands like Motorex, or will basic Park Tool grease work just fine? Discover when to use slick honey versus standard bearing grease, the truth about carbon assembly paste, and why proper lubrication prevents most creaking issues. Whether you're a home mechanic or just want to better communicate with your local bike shop, this episode provides actionable bike maintenance tips that could save you hours of frustration and potentially hundreds of dollars in unnecessary repairs.

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Thinking about swapping your mountain bike frame but wondering if your existing components will transfer over? This comprehensive bike shop secrets episode dives deep into frame compatibility with industry expert Dane Higgins. Learn about critical measurements including rear hub spacing (boost vs. super boost), headset configurations, fork steerer tube length, and bottom bracket standards. The hosts cover everything from dropper post insertion depth and seat collar sizing to disc brake adapter requirements and chainline adjustments for different rear-end widths.

Whether you're considering a frame-only purchase from brands like Revel or Intense, or planning a complete build transfer, this episode provides essential guidance on what components are universal and what requires careful measurement. Discover insider tips on headset cup compatibility, shock eye-to-eye measurements, crank spindle widths, and the often-overlooked differences between threaded and press-fit bottom brackets. Perfect for DIY mountain bikers and anyone looking to understand the complexities of modern bike component standards before making their next frame purchase.

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When your local bike shop orders parts, there's a complex supply chain working behind the scenes that most cyclists never consider. Quality Bicycle Products (QBP) operates as the invisible backbone of bicycle retail, distributing products from four strategically located warehouses to over 5,500 independent bike shops. QBP sales rep Bryce Buckner reveals how this system works, explaining why bike shops choose QBP over direct manufacturer relationships and how bulk purchasing power translates to better pricing and faster shipping for consumers.

The discussion explores QBP's house brands that have become cycling icons: Salsa's modular Blackthorn platform that adapts between different travel configurations, Surly's practical steel bikes favored by bike messengers and touring cyclists, and Problem Solvers' budget-friendly compatibility components. Buckner shares insider knowledge about industry challenges including the "Amazon effect" on shipping expectations, how exclusive distribution agreements work, and why certain products like Silca's electronic pumps were delayed due to tariff concerns. The episode balances technical industry insights with entertaining tales from Angel Fire, featuring dramatic tubeless tire explosions and the reality of riding with injuries sustained during thunderstorm conditions.

Links:

Salsa Cycles: https://www.salsacycles.com/

Surly Bikes: https://surlybikes.com/

Teravail Tires & Wheels: https://www.teravail.com/

Problem Solvers: https://problemsolversbike.com/

QBP Brands: https://www.qbp.com/brands

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