More Than a Job Ad: How Employer Branding Attracts and Keeps Top Talent
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More Than a Job Ad: How Employer Branding Attracts and Keeps Top Talent
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About this listen
Employer branding is more than a hiring tactic; it’s a strategic advantage that impacts both recruitment and retention. Yet, many companies still treat it as an afterthought. In this episode of Building People, Companies & Careers, employer branding consultant Lauren Hawk breaks down why a compelling employer brand matters and how it can be the key to attracting and keeping top talent.
Lauren shares how building a strong employer brand starts with understanding your audience and authentically aligning your message with your company’s values, culture, goals, and offerings. It’s not just about filling roles; it’s about setting clear expectations, building trust, and telling a story that reflects who you are, so new hires don’t feel misled once they’re in the door.
From global giants like Google and Starbucks to growing businesses without household name recognition, Lauren explains how any company can build an employer brand that resonates. Plus, she shares her personal journey into consulting and the passion that fuels her mission to help companies get it right.