In this monthly recap episode, Igor and Johannes reflect on cultural phenomena that caught their attention during March 2025, exploring luxury consumption, wellness trends, and the evolving nature of media consumption.

From the luxury supermarket Erewhon and its influence on brand perception to the complex social implications of GLP-1 drugs and the fascinating personalization of sound through the Endel app. The hosts conclude with insights on how long-form conversations are reshaping our relationship with media consumption and knowledge formation.

Key themes:

• How luxury food retailers like Erewhon transform shopping into status signaling
• The emerging social dynamics around weight loss medications
• Personal soundscapes as a form of positive algorithmic personalization
• The shift toward conversations as units of culture and knowledge production
• How consumer products reflect our collective search for belonging

Chapters:

00:00 - Introduction & Monthly Format02:55 - Erewhon: The Business of Aspirational Groceries12:25 - Status Signaling & The Loneliness Connection17:45 - GLP-1 on Campus: Elle's New Column on Student Usage24:52 - Andal: Personalized Soundscapes for ADHD Focus35:24 - Conversations as Culture: The New Unit of Knowledge Formation41:05 - Video vs. Audio: Different Ways to Experience Dialogue47:51 - Long-form Conversations & Human Connection52:27 - Closing Thoughts

Suggested Links:

1. Erewhon-related content:
2. • Vogue Business article about Erewhon: https://www.voguebusiness.com/story/consumers/the-business-of-erewhon uID=16d13b220ccb049d0b0aeccdeb34f14634765ffc5ec3b5735cbf184ebf8c07f2
3. Touchland:
4. • Article/coverage about their growth from 16M to 100M revenue: https://www.nbcnews.com/select/shopping/touchland-hand-sanitizer-rcna197416
5. GLP-1/Ozempic coverage:
6. • Elle magazine's new column on GLP-1 drugs: https://www.elle.com/ozempic/
   • The specific article about "GLP-1 drugs on campus“: https://www.elle.com/beauty/health-fitness/a63787623/ozempic-secret-college-campuses-trend-explained/
7. Endel app:
8. • Endel's official website: https://endel.io/
9. Conversations as culture:
10. • Kayle Chayka's newsletter post about "conversations as the new unit of culture“: https://onethingnewsletter.substack.com/p/conversations-are-the-new-unit-of
    • Jeff Staple's dinner conversation video/series: https://www.youtube.com/watch?v=mSpLRsQ1vsw&t=695s
11. Other references:

• Information about Jellycats and blind box collectibles: https://www.bbc.com/news/articles/c4g34x51en8o

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Follow the Rabbit is hosted by Igor Schwarzmann & Johannes Kleske

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