Modernizing an “Old-School” Powerhouse: How Direct Mail Still Scales Agencies in 2025 with Dave Banko
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Modernizing an “Old-School” Powerhouse: How Direct Mail Still Scales Agencies in 2025 with Dave Banko
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About this listen
Direct mail might sound like a relic from another era, but for hundreds of top-performing insurance agencies, it’s still one of the most consistent, scalable lead sources in the game. In this episode of Ask the Experts, Dart Direct Mail President Dave Banko shares how his team has transformed a traditional marketing channel into a data-driven, AI-enhanced growth engine.
We cover Dart’s evolution from a post-9/11 startup to an Inc. 5000 company, the strategic advantages of hitting the mailbox at the right moment, and why fewer competitors in the mailbox can actually boost your ROI. Dave breaks down how to target smarter, track results with precision, and avoid the biggest mistakes agents make when trying direct mail. You’ll also hear how AI call-scoring, dynamic QR codes, and multi-channel follow-up can turn a single mailer into a long-tail conversion machine.
Whether you think direct mail is “dead” or you’re looking to squeeze more ROI out of your campaigns, this conversation will challenge your assumptions and give you a modern blueprint for mailbox-to-sales success.
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