We love a good plot twist. Especially the kind that looks like failure at first.

In this episode, we sit down with Adam Gunsenhouser, Director of Growth at Keller Williams and a real estate business strategist helping more than 300 agents build profitable, sustainable businesses. But his story does not start at the top. It starts with a career that felt safe. Logical. Responsible. Accounting.

And it did not work.

Adam opens up about what it was like to realize he was on the wrong path and how that “failed accountant” chapter challenged his confidence and identity. We talk about the pressure to follow the practical plan, the fear of pivoting, and the quiet internal spiral that happens when you admit something is not aligned.

This conversation is bigger than real estate. It is about permission to pivot. It is about redefining success when the traditional blueprint does not fit. It is about turning self-doubt into clarity and building a career rooted in purpose instead of expectation.

Adam shares the mindset shifts that helped him move from uncertainty to impact. We unpack what growth really means. Not just in production numbers, but in leadership, clarity, and confidence. We talk about profitability without burnout. Leadership without ego. And why the path that feels like a setback might actually be the foundation.

If you have ever questioned your direction or felt behind because your first plan did not pan out, this episode will hit. Sometimes the detour is the direction. And sometimes the thing you thought disqualified you is the exact experience that prepares you to lead.

Your pivot might just be your purpose.

This week we’re joined by Alexandru B. Bruschini… also known as Alex. Also possibly Brandon. We’re still not totally sure.

What we are sure of? The man does not stop moving.

From building media brands in high school and college, to an eight-and-a-half-year career in meteorology, to walking away from it all to run his own production company full time… this conversation is about what happens when hustle becomes your identity.

We talk about the blessing and curse of never slowing down.

What it’s like shooting 50 to 60 weddings a year and witnessing love in every form.

Burnout that hides behind beautiful Instagram posts.

And the quiet mental weight of building something on your own while everyone else seems to be living the “white picket fence” life.

Alex shares how being adopted from Romania, raised by a widowed mom, and traveling constantly as a kid shaped his open-minded perspective. How weather became media. How meteorology became “medialogy.” And why storms, both literal and personal, have defined so much of his path.

This one is about resilience.

About accepting what you can’t control.

About turning layoffs into launchpads.

And about choosing to see beauty in a world that feels increasingly polarized.

If you’ve ever felt exhausted but still driven… defeated but still building… this episode is going to hit.

https://www.instagram.com/mediaologymediaco

Episode Description:

What happens when you leave the hustle of production life... and decide to stay somewhere for real? This week, we’re sitting down with the co-owner of Yardley Tattoo—a woman who didn’t just pivot, she planted.

From navigating multiple moves and career shifts to building a business rooted in creativity, service, and community, this episode is all about what it means to start over with purpose. We talk about going from behind-the-scenes production work to the frontlines of small-town business ownership, how to lead with heart (and systems), and why Lisa’s become Yardley’s unofficial concierge.

She’s not just running a tattoo shop. She’s building a vibe. And a very real life.

If you’ve ever felt pulled toward something slower, more intentional, or more you, this one’s for you.

What We Get Into:

• Saying yes to the move... even when it’s scary

• Redefining identity after leaving the industry

• The magic of community-led marketing

• Tattoos, small business, and what people really come in for

• Finding your place—and helping others find theirs too

Links + Resources:

🖤 Check out Yardley Tattoo: https://lnk.bio/YardleyTattoo

In this episode of Minding Our Business, we sit down with Steve Krouch—a lifelong photographer who turned his post-retirement “what now?” into a thriving business. From freelancing in Philly department stores to launching Capture 360, Steve shares how he leaned into 3D photography and virtual tours to carve out a niche in commercial real estate.

We talk pivoting later in life, staying curious, and why retirement might just be a remix—not a wrap. Whether you're thinking about your next chapter or looking to level up where you are, Steve’s story is a reminder that it’s never too late to build something new.

https://capture360llc.com/

What if the problem isn’t you — it’s the systems you’re trying to force yourself into?

In this episode of Minding Our Business, we sit down with Hannah Jesse for an honest, hilarious, and deeply validating conversation about entrepreneurship, ADHD, burnout, and building businesses that actually work with your brain instead of against it.

Hannah shares her journey from sales and fundraising leadership to becoming a small business consultant — and how neurodivergence shaped everything from how she manages clients to how she designs her own environment for success.

We talk about:

This episode is for anyone who’s ever felt broken, behind, or exhausted trying to operate in a world not designed for their brain.

If you’ve been forcing productivity, fighting burnout, or questioning whether you’re cut out for entrepreneurship — this conversation might change everything.

🎧 Listen now and remember: you’re not lazy, broken, or failing — you’re just wired differently.

New year.

Same us.

Different plan . . . kinda.

We were supposed to have a guest.

The internet said absolutely not.

So instead of forcing it, spiraling, or pretending everything was fine, we did what entrepreneurs actually do . . .

We pivoted.

What started as technical difficulties turned into an unplanned New Year episode full of:

• real talk

• business lessons

• zero structure

• a lot of laughter

• and a reminder that you don’t control the chaos, you control the response

If that doesn’t sum up business (and life) heading into a new year, we don’t know what does.

Here’s your permission slip for 2025:

✨ Pivot when it breaks

✨ Laugh when it’s messy

✨ Keep showing up anyway

New year. Same energy.

Just a little better at rolling with it.

What starts as a passion doesn’t always come with a business plan.

In this episode, we sit down with Crystalrae States, founder of Boilermakers Softball and longtime operator in the youth sports world, to talk about what it really looks like when love for the game turns into a business… and then into something bigger than you expected.

Crystalrae shares her journey from phys ed teacher to youth sports leader, the moment she realized she had accidentally built a business, and the hard lessons that came with scaling too fast. We talk identity crises, leadership loneliness, letting people down, rebuilding trust, and learning when to pull back instead of push harder.

This conversation dives deep into:

If you’ve ever built something from the heart and then questioned everything along the way, this episode will hit home.

Real talk. No fluff. Just honest insight on building something that actually matters.

What happens when something you love accidentally turns into a business . . . and then into something bigger than you ever expected?

In this episode, we sit down with Nessie Blaze to talk about what it really looks like to build a business from passion, not a playbook. From youth sports and coaching to scaling too fast, losing your footing, and having to face some hard truths, this conversation is raw, honest, and deeply relatable for any entrepreneur who has ever questioned why they started.

We dig into identity crises in business, the emotional weight of leadership, what happens when you outgrow your original vision, and how staying rooted in your “why” can pull you back from the edge when quitting feels easier than continuing.

This is a conversation about purpose over perfection, people over ego, and learning how to grow without losing what made it matter in the first place.

If you’ve ever felt the pressure of building something you care deeply about, this one will hit home.