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MetaPod

MetaPod

By: East Coast Studio
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 The podcast campfire, talking to people doing cool stuff on the internet. Artist and Producer, Martin Franklin goes against everyones advice, including his own, and just follows his muse to seek out the gold dust from interesting people creating podcasts, digital communities and connections. Part interview, part audio-blog, our in-house podcast let’s us play with ideas and technology, create audio additions to our how-to articles and engage in some professional practice. East Coast Studio Top 10 podcasts for industry bodies and thoughtful leaders. www.eastcoaststudio.com.au2024 East Coast Studio Economics Marketing Marketing & Sales Social Sciences
Episodes
  • 2024 Podcast Mixtape

    2024 Podcast Mixtape
    May 1 2024

    We're back with another selection of podcast picks from our current portfolio of projects.

    You'll hear extracts from these shows: YAWN The Podcast On The Mark Snack - Season 2: Queensland Positive People Strength In Numbers Deep Resilience Snack - Season 3: Ethnic Communities Council Of Queensland Bloodlines To Country Tech Mirror This Week In Digital Trust

    Podcast produced by Martin Franklin / East Coast Studio

    See omnystudio.com/listener for privacy information.
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    6 mins
  • Growing A Community

    Growing A Community
    Dec 1 2022
    Everyone will tell you that your life will change when you have a baby. But for most people, this doesn't include gaining a Facebook community with half a million members. For Camille Jaramis and Phil Chester, that's exactly what happened when their Baby Sleep Training Tips & Help group hit the sweet spot for parents all over the world. As their group grew and evolved they found that they were providing a real time support for thousands of desperate parents around the world, with a team of professionals providing free advice. Finding a way through the mass of information in the posts and comments presents a problem for navigation and filtering. A problem, that can be solved by the friendly, linear format of a podcast. We caught up to speak about their experience in building and running the group and their next project: Yawn, the baby sleep training podcast. Outline We talked about: How did the Facebook group start? Camille’s strategy for getting more people to join the group. How the growth of the Facebook group exploded and the need for additional moderators to manage the group. How professionals in the group answer the 'what', but are not giving the 'how'. The geography of the group members has changed at each stage of growth. An anonymous post that validated that we’d done the right thing first. How they are going to kickstart the podcast and leverage the audience on Facebook. LINKS Yawn - The Baby Sleep Training Podcast Baby Sleep Training, Tips & Help (Facebook) Transcription MF 1:03 I was trying to find sort of a clever way into it, but I couldn't. So so the obvious thing is you have a Facebook group with 552.9 thousand people in it. I checked today PC 1:16 We do. Yeah. MF 1:17 And it says it was created a year ago. CJ 1:20 That's right. Phil 1:21 Yeah. Have we started? We have? Yeah. Oh, my God. Okay. We're cool. Yeah, sorry. MF 1:31 That seems pretty phenomenal. So can you? Can you tell me like, how did it start? CJ 1:37 So the reason why we started the Facebook group was, Phil and I both had our kids during lockdown. And in Australia, you get a mother's group, which is a really fantastics concept, which means that you get connected with a bunch of other new parents, usually new moms. Now it's got a parent group, I think, but largely, it's called a mother's group. And you get connected to a bunch of new parents who are in the trenches with you and kind of going through the same experience at the same time as you and it's really helpful way to create a community, I found out that doesn't exist internationally, in a lot of countries. In the UK, you often have to pay for membership to a group like that. And I don't know about the US, but it sounded either incredibly uncommon or not existent at all. And so that was the point of creating an online community because we are so not alone in the experience of being in those trenches. PC 2:31 Absolutely. And I think, you know, COVID kind of enhanced that for so many people as well. But that feeling of being alone and not feeling like you had that support network. So I think it was just the perfect time, the perfect storm of just what all these new parents were looking for. What would I need, what would other people need? MF 2:51 That's amazing. So you just kind of identified that need, really and thought, I know, let's let's try and make a sort of open group on on Facebook to see if other people share the same interest CJ 3:04 100% I just gone through a certification to become an internationally certified baby sleep consultant, not because I want to change careers, but because I wanted to understand what was what I was in store for for the next couple of years with my own child. And now I have two kids. So it was definitely worth the money to become certified. But that was the catalyst essentially that's why babies sleep and that's why it was a tips and help Facebook group was because I just done the certification and therefore was able to add that layer. And Phil comes from a background where he works in marketing, so he understands how to bring people together in a community. PC3:38 Yeah, it's a really it's an interesting topic to have a Facebook group about an hour podcast and stuff because it's, it can get quite opinionated it can get quiet, you know, everyone has their way of doing things everyone thinks they know what's best and every baby is different. And I think that when you look at the metrics of will matter now. You know, one of the things we get flagged the most by meta is just people offhandedly saying, oh my god, I could kill my husband because he can sleep through the night. My metaphor to us and goes this is against our terms violence and Yeah, exactly. So you have this this what's become this hugely supportive group that can potentially get shut down if we don't monitor it carefully. So So MF 4:21 Camille was it was your training in the baby's sleep just to kind of something that preceded the group would you already had that idea ...
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    26 mins
  • What Does A Podcast Producer Do?

    What Does A Podcast Producer Do?
    Oct 10 2022
    A Producer + an Editor = A Preditor. Two discrete roles got combined through circumstance and technology into one efficient super-being working alongside its predecessors. But don't be afraid, there is another new skills hybrid emerging to enter the battle for podcast production supremacy. We hunted, and bagged some of these different species and got their views on what they do best - and what's coming over the hill. On behalf of creators becoming potential clients, we asked 'Which combination of skills do you need in your producer? What are they ? and how to work with the right person'. In this episode we cover: What does a producer do? What does the client bring as a starting point for a podcast? What should potential clients expect from their podcast producer, and what’s their remit? Lead Producer, Martin Franklin from East Coast Studio gets some quality Zoom-time with fellow producers, Courtney Carthy, Nick McCorriston, and Louise Poole to explore the different dimensions of production on Planet Pod. Links Courtney Carthy (Linkedin) Nick McCorriston (Linkedin) Louise Poole (Linkedin) Independent Music Podcast (Apple Podcasts) State 51 (WWW) Transcription Martin Franklin Hi, Welcome back to Metapod. This is Martin Franklin from East Coast Studio. And we are still deep diving into the world of podcasting and finding our things tick. So my question for this episode, what does a producer actually do? I noticed that there's quite a variety of approaches to production within the podcasting world. And I was kind of curious about how different people do it. I wanted to produce some sort of guidance for people who are perhaps thinking about producing a podcast or appointing a producer to produce their podcast, so that we just had a little bit of an overview of what what could you expect and the different approaches that different people take to, to do that work. Once again, I canvassed, the Australian Podcasters group, and I had three sterling individuals step forward, willing to talk to me and just share their thoughts in a conversation. So in this episode, I'm talking to Courtney Carthy, from Nearly Media, Nick McCorriston from Sound Boy Audio, and Louise Poole, from Welcome Change Media. And I'm really happy with the conversations that we had, because each of them takes a slightly different approach to the craft of being a producer, which is shaped by their background and their particular aptitude and take on what they what they do best. So we get into what's next for podcasting, music, copyrights, content strategy, and a whole load of other stuff, which, honestly, I hadn't expected to talk about before I hit record on the conversations. Courtney Carthy - Hearing the Potential Martin Franklin 2:07 So let's jump into the first conversation I had, which was with Courtney Carthy from Nearly Media, he's got a really strong radio background, spending almost a decade as a producer for ABC, he very kindly squeezed this interview into his journey from one place to the other in his car. So you will hear the sound of the car in the background. And I did think I could spend a bit of time cleaning up the audio and removing the various traffic noises that are in the background. But actually, I kind of like how it, how it sounds, he's in the car, and he's talking to me through his Airpods. And this is what it sounds like: Radio Production Martin Franklin 2:50 I know your background is originally as a reporter, and then producing in radio, I wonder if you could just give me your take on what's involved in the producer role for for radio. Courtney Carthy 3:04 It's basically everything but speaking on air, is how I used to think of it. So I didn't sort of get myself boxed in about, you know, what was or wasn't part of my job. I think before I worked in radio, I really didn't appreciate or media, you know, Southern first media sort of, like, role that I had was student radio. But I never appreciated how much work there was outside of the final product. And whenever I hear producer, I just think, you know, like, the person that does everything that knows what's going on everywhere. You know, that can that can yell at someone, not that I yell at people, but you know, that can identify, can see the end but knows where to start? Martin Franklin 4:02 Yeah. So in terms of the shows that you worked on, could you just kind of go into what's involved in from a production point of view? Courtney Carthy 4:14 Yes. The bulk of my time at ABC Radio, and, you know, radio in general, was as a live radio producer. So that would be like, you know, finding stories briefing, the host briefing the talent, deciding how we were going to cover a story. So, you know, effectively acting like a bit of an editor you know, sort of more like a newspaper editor, not an audio editor. And then, you know, pushing the boundaries of, you know, what, sort of, you know, angle we might take or, you know, how we respond to something or what the audience might...
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    27 mins

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