The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting them, and what they should do instead.

01:15 - How Not to Lose

-What the Omnicom-IPG merger means for advertisers and media buying power
-Key regulatory hurdles and potential industry ripple effects
-What non-Omnicom/IPG clients should be doing right now

12:50 - How to Win

-How brands can leverage industry consolidation for better deals
-Key negotiation strategies in a competitive agency landscape
- Why now is the time to stress-test agency capabilities

20:39 - #MediaSnack Meets: Mark Ritson

- The state of media and advertising today—and why marketers are getting it wrong
- The power of consistency and why sticking with what works beats chasing the new
- Why too much change is killing marketing effectiveness

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

-What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers
-Winning the Digital Pitch https://www.idcomms.com/blog/winning-the-digital-pitch
-20 Must-Ask Questions for Digital Media Pitches: https://www.idcomms.com/20-must-ask-questions-for-digital-media-pitches
-Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=251_se_go_res_tx_nonbrk&utm_medium=search_paid&creative=718241472628&keyword=ritson%20mini%20mba&matchtype=e&network=g&device=c&gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE

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