Elvis speaks with David Cushman, Executive Research Leader at HFS Research, about how to separate hype from reality in agentic and generative AI and what a shift toward Services-as-Software means for people, providers, and clients. They explore where AI hits first in services, especially CX/BPO, why headcounts haven’t collapsed yet, and how value migrates toward human-AI teams and enterprise agents that actually do work.

About David Cushman:
David is Executive Research Leader at HFS Research, where he focuses on generative & agentic AI, automation, and the future of enterprise operations. He also serves as Editor-in-Chief of HFS’s Hot Tech program and is the author of The 10 Principles of Open Business (Palgrave Macmillan).

Connect with David:
LinkedIn: https://www.linkedin.com/in/davidcushman
HFS Research: https://www.hfsresearch.com

Connect with Elvis:
Website: https://meliacred.com
LinkedIn: https://www.linkedin.com/in/elvismelia/
Substack: https://elvismeliacred.substack.com

Find us on:
LinkedIn: @meliacred
Instagram: @meliacred
X/Twitter: https://x.com/ailemsivle
TikTok: @meliacred1

About this Podcast:
MeliaCRED: Conversations with Elvis explores how AI, automation, and emerging technologies are reshaping work, education, and economic development — particularly in Africa and the Global South. This interview is part of fieldwork for research on “The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda.”

Video Production: MinabTech for MeliaCRED.

#AgenticAI #HumanAICollaboration #FutureOfWork #GBS #GCC #AfricaTech #HFSResearch #MeliaCRED

Elvis speaks with Wondwesen Zewdie about what happens when data, algorithms, and national identity collide on the football pitch. They explore R&D Group’s “Moneyball” contribution to professional football analytics with artificial intelligence, and the Ethiopian outsourcing association’s (EOA’s) approach to regional and global networking in the Global Business Services sector.

From data-driven solutions in one of Africa's fastest-growing economies to the geopolitical forces influencing AI's future, this conversation covers insights about innovation, strategy, and global interconnectedness.

About Wondwesen Zewdie:
Wondwesen Zewdie is the Managing Partner at R&D Group, a pioneering Ethiopian outsourcing and technology company known for its work in sports analytics, AI-driven data services, and talent development. With over 15 years of experience building scalable teams and platforms, Wondwesen has helped position Ethiopia as a rising hub for global business services. Beyond his leadership at R&D Group, he is also the founding president of the Ethiopian Outsourcing Association, where he advocates for the country’s growing role in the global digital economy.

Connect with Wondwesen:

• LinkedIn: https://www.linkedin.com/in/wondwesen-zewdie-46896461/
• Website: http://www.randdethiopia.com

Connect with Elvis:

• Website: https://meliacred.com
• LinkedIn: https://www.linkedin.com/in/elvismelia/
• Substack: https://elvismeliacred.substack.com

Find us on:

• LinkedIn: @meliacred
• Instagram: @meliacred
• X/Twitter: https://x.com/ailemsivle
• TikTok: @meliacred1

About this podcast:
MeliaCRED: Conversations with Elvis explores how AI, automation, and emerging technologies are reshaping work, education, and economic development particularly in Africa and the Global South.

Video Production: MinabTech for MeliaCRED.

This episode is part of fieldwork for research on “The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda” which you can find on Substack at https://elvismeliacred.substack.com/p/the-impact-of-artificial-intelligence

#AIandFootball #MoneyballAfrica #AIForDevelopment #FutureOfWork #DigitalColonialism #AGI #AfricaTech #AIandPower #GlobalSouth #ElvisMelia #MeliaCRED

Elvis speaks with Georgina Hutchinson, Associate Partner at Dalberg Data Insights and former Senior Advisor at the Tony Blair Institute for Global Change. Georgina has spent years at the intersection of technology, policy, and governance, working to democratize AI for the public good.

In this episode, they explore what life could look like in the company of artificial general intelligence (AGI). From AI consciousness to job creation in the Global South, from digital public infrastructure to the ethics of AI-enabled decision-making. This conversation digs into the messy, exhilarating, and uncertain terrain of the post-AGI era.

Topics Covered:

– What happens after AGI?
– Could Africa thrive in an AI-powered gig economy?
– Universal Basic Income in the Global South: pipe dream or smart policy?
– Does critical thinking still matter in an AI-dominated world?
– The risks of lifeless AI systems convincing us that they are conscious
– What AI safety looks like in an unregulated arms race
– How art and the human experience may become more important

About Georgina Hutchinson:

Georgina is an Associate Partner at Dalberg Data Insights, where she works to make AI accessible and impactful for public sector and development-focused institutions. Previously, she was a Senior Policy Advisor at the Tony Blair Institute for Global Change, where she supported governments across Africa on digital transformation and AI readiness. She holds degrees from SOAS University of London and the University of Cambridge.

Connect with Georgina:
LinkedIn: https://www.linkedin.com/in/georgina-hutchinson-95505218/

Connect with Elvis:

🌍 Website: MeliaCRED

🔗 LinkedIn: @elvismelia

✏️ Substack: elvismeliacred

Find us on:
📍 LinkedIn: @meliacred
📷 Instagram: @meliacred
🕊 X/Twitter: https://x.com/ailemsivle
🎵 TikTok: @meliacred1

About this podcast:
MeliaCRED: Conversations with Elvis explores how AI, automation, and emerging technologies are reshaping work, education, and economic development—particularly in Africa and the Global South.

Video Production: MinabTech for MeliaCRED.

This episode is part of fieldwork for research on “The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda”which you can find on Substack at https://elvismeliacred.substack.com/p/the-impact-of-artificial-intelligence

#AGI #FutureOfWork #AIForDevelopment #AIConsciousness #AfricaTech #DigitalGovernance #UBI #CriticalThinking #GigEconomy #Dalberg #AIandEthics #AIandPolicy #AI4Gov #AI4Good #ElvisMelia #MeliaCRED

Elvis speaks with Jente Rosseel, founder and CEO of Elewa, a Nairobi-based technology and education company working primarily with startups and SMEs across Europe, the UK, and South Africa. Jente shares his journey from Belgium to Kenya, detailing how Elewa bridges the gap between ambitious startups and cutting-edge technological solutions through innovative apprenticeship programs, managed talent accelerators, and professional development.

They explore how Elewa evolved from an EdTech startup into a dynamic group that provides comprehensive technology services, including product design, software development, and ERP systems integration.

About Jente Rosseel:
Jente Rosseel is the founder and CEO of Elewa, a versatile engineer by trade and an educator at heart. With a Master’s degree in Computer Science from Vrije Universiteit Brussel, Jente is passionate about leveraging technology and innovative educational models to unlock human potential. Elewa provides robust technological solutions for startups and SMEs while creating meaningful job opportunities through apprenticeship programs and senior talent accelerators. Under his leadership, Elewa has earned recognition including the UNESCO ICT in Education Prize and selection for Google’s Launchpad Africa Accelerator.

Connect with Jente:
LinkedIn: / jrosseel
Elewa: elewa.co.ke

Connect with Elvis:
Website: https://meliacred.com
LinkedIn: / elvismelia

Find us on:
LinkedIn: / meliacred
Instagram: / meliacred
X/Twitter: https://x.com/ailemsivle
TikTok: / meliacred1

About this Podcast:
MeliaCRED: Conversations with Elvis explores how AI, automation, and innovative technology are reshaping work, education, and economic development, particularly in Africa. This interview is part of fieldwork for research on "The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda" for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Invest for Jobs Special initiative "Decent Work for a Just Transition."

Video Production: MinabTech for MeliaCRED.

#KenyaTech #AI #Innovation #Elewa #Startups #SME #Technology #FutureOfWork #TalentDevelopment #EdTech #GBS

Elvis speaks with Beruh Yayehyirad Kitaw, Director of Technology at MMCY, a global talent company based in Addis Ababa. MMCY operates at the intersection of technology outsourcing and business process outsourcing, providing talent across tech and customer support. Beruh describes MMCY's journey from a purely tech-focused firm to a hybrid organisation, their use of AI agents in recruitment and talent management, and Ethiopia’s potential as a challenger among outsourcing destinations. He explores practical lessons learned from implementing AI, ethical considerations, and the changing landscape of software development careers.

Topics covered:
MMCY's hybrid approach: tech and BPO
Using AI agents in recruitment and talent management
Challenges and strategies for scaling outsourcing services
Ethical considerations in AI-driven recruitment
Ethiopia’s competitive advantages in outsourcing
The evolving role of software developers
How young Ethiopians can prepare for an AI-driven job market

About Beruh Yayehyirad Kitaw:
Beruh leads the technology division at MMCY in Ethiopia, overseeing around 200 tech specialists, including software engineers, developers, and AI engineers. With expertise in tech solutions, AI implementation, and talent management, Beruh and his team drive MMCY’s growth and innovation.

Connect with Beruh:
Website: https://mmcy.tech
LinkedIn: https://www.linkedin.com/in/beruh-yayehyirad-kitaw-71b6314/

Connect with Elvis:
Website: https://meliacred.com
LinkedIn: https://www.linkedin.com/in/elvismelia/

Find us on:
LinkedIn: https://www.linkedin.com/company/meliacred/
Instagram: https://www.instagram.com/meliacred/
X/Twitter: https://x.com/ailemsivle
TikTok: https://www.tiktok.com/@meliacred1

About this podcast:
MeliaCRED: Conversations with Elvis explores how AI and automation are reshaping work, education, and economic development, particularly in Africa. Conducted as part of Elvis's research for "The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda" for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Invest for Jobs – Special initiative "Decent Work for a Just Transition."

Video Production: MinabTech for MeliaCRED.

#aiinethiopia #EthiopiaTech #outsourcing #airecruitment #talentmanagement #artificialintelligence #futureofwork #digitaltransformation #techforgood #innovation #softwaredevelopmentengineer
#africarising #GlobalBusinessServices #MeliaCRED

Elvis speaks with Samuel Mussie, Chief Technology Officer and co-founder of Mereb Technologies, about Ethiopia's rapid transformation into a software outsourcing destination and the double-edged impact of AI on junior developers. As the CTO at Mereb Technologies, Samuel is passionate about turning complex tech challenges into seamless, user-friendly solutions for global partners, leading a talented team that has grown from startup to a company with 40 employees, expanding rapidly to 60 people.

Topics covered:

• Ethiopia's software boom: from zero to outsourcing hub in 5 years
• The "surfboard vs swimming" dilemma: AI tools vs foundational coding skills
• Why junior developers are losing jobs while the sector grows
• Real-money gaming platforms and complex financial backends
• Building Ethiopia's tech ecosystem through collaboration, not competition
• The demographic advantage: average age of 18 in a digitising economy
• From pen-and-paper businesses to super apps: Ethiopia's digitisation gap
• Windsurf, Cursor, and the future of English as a programming language
• Why "idea people" are winning in the AI era

Key insight: "These generative AI tools are causing a knowledge gap because junior developers are using them as their backbone, not as tools. If you can't explain how the thing you wrote works, it's going to be a problem when it's pushed to production."

About: Mereb Technologies is an IT outsourcing company based in Ethiopia dedicated to providing developer outsourcing services globally. The name "Mereb" is derived from the Amharic term for "web," symbolizing their commitment to utilizing local expertise to serve the global market Mereb Technologies provides comprehensive solutions in software outsourcing: from support in product development to general digital transformation, testing, and maintenance, while also hosting the popular "Mereb Podcast" in Amharic to network Ethiopia's emerging tech ecosystem.

Connect with Samuel:

• LinkedIn: https://www.linkedin.com/in/samu-el/
• Mereb Technologies: https://mereb.tech/
• Company LinkedIn: https://et.linkedin.com/company/mereb-technologies

About this podcast: MeliaCRED: Conversations with Elvis explores how AI and automation reshape work, education, and economic development, particularly in Africa. Conducted as part of research for "The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda" for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Invest for Jobs.

Video Production: MinabTech for MeliaCRED.

#AIInEthiopia #SoftwareOutsourcing #EthiopiaTech #AIAndJobs #CodingSkills #JuniorDevelopers #TechEcosystem #AddisAbaba #AITools #Programming

Elvis speaks with Kaleab Mezgebu, co-founder and CEO of MinabTech in Addis Ababa, about practical applications of AI in Ethiopia. Kaleab shares how MinabTech developed HaHuJobs, an AI-driven employment platform, and discusses the role of AI in addressing employment, data classification, and efficiency. They explore Ethiopia's economic development, sociopolitical challenges, and the realistic limitations of AI in driving meaningful change.

Topics covered:
Practical AI implementation at MinabTech
Employment in Ethiopia (HaHuJobs)
Data aggregation and classification
Technological growth vs. human development
Scepticism of AI replacing human intelligence
Economic and sociopolitical context in Ethiopia
Technology’s role in poverty reduction


About: Kaleab Mezgebu is Co-Founder and CEO of MinabTech, a software development firm in Ethiopia. He specialises in cloud solutions, software integration, and has built a youth employment platform.


Connect with Kaleab: MinabTech: ⁠https://www.minabtech.com ⁠
HaHuJobs: ⁠https://www.hahu.jobs⁠
LinkedIn:

About this podcast: MeliaCRED: Conversations with Elvis explores how AI and automation reshape work, education, and economic development, particularly in Africa. Conducted as part of research for "The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda" for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Invest for Jobs – Special initiative "Decent Work for a Just Transition."

Video Production: MinabTech for MeliaCRED.

#AIInEthiopia
#EthiopiaTech
#ArtificialIntelligence
#AIinAfrica
#Ethiopia
#Innovation
#FutureOfWork
#DigitalTransformation
#TechForGood
#Productivity
#JobCreation
#Development
#GBS (Global Business Services)
#podcast
#Leadership
#AfricanTech
#Impact

Rahul Srivatsa is the Managing Director of Techno Brain GBS. We spoke about the transformation of business process outsourcing (BPO), the automation threat to contact centres, and what workforce planning could look like across Africa in the ear of artificial intelligence (AI).

Topics covered: How BPO operations may change with AI; the geographic diversification of global business services post-COVID; the different levels of customer support roles that may survive the AI transition; real-time accent neutralization and language translation breakthroughs; from individual BPO to AI agent management - the future workforce model; enterprise AI adoption challenges vs consumer-level capabilities; strategic upskilling - teaching AI collaboration over traditional coding; Africa's demographic dividend: opportunity or automation casualty? The difference between AI assistance and AI replacement.

Techno Brain GBS is an IT outsourcing and consulting company with operations in Africa and the USA. They specialise in software development, quality assurance, and contact centre operations.

Rahul has deep expertise in both the technical and business sides of global service delivery, and offers insight into how AI is reshaping the outsourcing landscape. He holds a Master's in Economics from Boston University.

Connect with Rahul: LinkedIn: https://www.linkedin.com/in/rahulsrivatsa/

Techno Brain GBS: https://technobraingroup.com

About this podcast: MeliaCRED: Conversations with Elvis explores how artificial intelligence and automation are reshaping work, education, and economic development - particularly in Africa.

This interview was conducted as part of the fieldwork for research on "The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda" for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Invest for Jobs – Special initiative "Decent Work for a Just Transition."

Video Production: MinabTech for MeliaCRED.