In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap from agency to client-side leadership, shares advice on patience and curiosity, and explains why redefining partnerships will be key to the industry's future.

00:30 – Meet Vinny Rinaldi
01:04 – What Vinny Does at Hershey
03:17 – How to Succeed in Modern Media
07:31 – Big Challenges in Media Today
09:49 – Solve Business Problems, Not Media Problems
10:45 – Leadership Advice: Patience and Curiosity
12:10 – Life Outside Media: Hockey Dreams
13:28 – Rethinking Media Partnerships

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
You can find Vinny Rinaldi on LinkedIn: https://www.linkedin.com/in/vinny-rinaldi-62953610/
Learn more about The Hershey Company: https://www.thehersheycompany.com

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