In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.

00:00 - DJ’s Role at the Ad Council

02:14 - Career Highlights and Big Wins

03:55 - Challenges in the Media Industry

05:23 - Leadership and Career Advice

06:46 - Outside the Office

07:32 - Looking Ahead

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera

Learn more about the Ad Council: https://www.adcouncil.org/

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Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/