Media360 2024: Dan Geneen from the British Heart Foundation
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Media360 2024: Dan Geneen from the British Heart Foundation
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About this listen
Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission.
This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.
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