Bruce & Peter unpack the difference between strategy and planning, why you need both, and how monitoring keeps you on track. From adventure racing fails to fuel station turnarounds and Uber-level innovations, this chat will challenge how you approach your business decisions.

Bruce Coudrey and Peter Spinda are joined by Dave Zampech, a leading business broker and supermarket specialist from Benchmark Business Sales. With decades of hands-on experience in retail management, inventory control, and supermarket operations, Dave shares powerful strategies to help business owners boost profitability through smarter stock management.

Bruce Coudrey and Peter Spinda explore the uncomfortable but essential truth about business: if you don’t understand manipulation, you’re vulnerable to it. This episode is not about encouraging unethical behaviour. It’s about understanding dark psychology, recognising the tactics used by others, and developing the tools to protect yourself, negotiate smarter, and stay in control. From high-pressure sales calls to strategic deception, we unpack real-life examples of manipulation in business, politics, tech, and even family dynamics. We also discuss the infamous book The 48 Laws of Power, and why mastering its insights can be your greatest defence.