May 20, 1873: Rivets, Rebellion, and the Rise of Blue Jeans: The Story of Levi’s
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May 20, 1873: Rivets, Rebellion, and the Rise of Blue Jeans: The Story of Levi’s
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About this listen
On May 20, 1873, a tailor named Jacob Davis and a dry goods wholesaler named Levi Strauss received a U.S. patent for a pair of rivet-reinforced work pants. Originally built to withstand the grit of frontier life, blue jeans would go on to become a symbol of rebellion, resilience, and global fashion. From railroads to runways, this is the story of how practicality became iconic.
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