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Mastering Social Media for Schools

Mastering Social Media for Schools

By: Andrea Gribble
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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

© 2025 Mastering Social Media for Schools Economics Marketing Marketing & Sales
Episodes
  • From Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein

    From Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein
    Jun 30 2025

    In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.


    4 Key Takeaways for Listeners:

    1. What simple shift could instantly bring more clarity and purpose to your school’s social media posts?


    2. How often should your marketing and enrollment teams actually meet—and why does it matter?


    3. What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?


    4. Why fixing your team dynamics might be the unexpected key to filling your classrooms.


    SPECIAL GUESTS

    Laurie Ehrlich

    Co-Founder + Marketing Strategist

    Thrive Hive, Maryland


    Miriam Stein

    Co-Founder + Enrollment Strategist

    Thrive Hive, Maryland


    Email: hello@thrivehive.group

    Website: https://www.thrivehive.group/

    LinkedIn: https://www.linkedin.com/company/thrivehivegroup/



    USEFUL INFORMATION

    • 🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
    • Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
    • Interested in our membership program? Learn more here: https://socialschool4edu.com/

    MORE RESOURCES

    Free Video Training: Learn the simple secrets behind social media for K12 schools!

    Sign up for our free e-newsletter - click here

    www.SocialSchool4EDU.com
    Show More Show Less
    49 mins
  • Get Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith

    Get Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith
    Jun 23 2025
    1. Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
    2. Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
    3. Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
    4. Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.


    SPECIAL GUEST

    Max Smith

    Digital Marketing Manager

    Region 10 ESC, Texas


    Email: max.smith@region10.org

    LinkedIn: https://www.linkedin.com/in/sterling-max-smith/

    X: @SterlingMaxS


    Website: https://www.region10.org/

    Facebook: https://www.facebook.com/Region10ESC

    Instagram: https://www.instagram.com/region10esc/

    X: https://x.com/Region10ESC

    LinkedIn: https://www.linkedin.com/company/region-10-esc/



    USEFUL INFORMATION

    • You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit
    • Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
    • Interested in our membership program? Learn more here: https://socialschool4edu.com/

    MORE RESOURCES

    Free Video Training: Learn the simple secrets behind social media for K12 schools!

    Sign up for our free e-newsletter - click here

    www.SocialSchool4EDU.com
    Show More Show Less
    41 mins
  • Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad

    Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad
    Jun 16 2025
    1. Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.


    1. Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.


    2. Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.


    3. Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.



    SPECIAL GUESTS

    Dr. Jason Hewitt

    Superintendent

    Shepherd ISD, Texas


    Email: jhewitt@shepherdisd.net



    Erin Goad

    Director of Communications and Library Services

    Shepherd ISD, Texas


    Email: egoad@shepherdisd.net



    Website: https://www.shepherdisd.net

    Facebook: https://www.facebook.com/ShepherdISD/



    USEFUL INFORMATION

    • Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
    • Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
    • Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
    • Interested in our membership program? Learn more here: https://socialschool4edu.com/

    MORE RESOURCES

    Free Video Training: Learn the simple secrets behind social media for K12 schools!

    Sign up for our free e-newsletter - click here

    www.SocialSchool4EDU.com
    Show More Show Less
    1 hr and 2 mins

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