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Mastering Sales: Efficiency, Mentorship, and Lighting the Path to Success

Mastering Sales: Efficiency, Mentorship, and Lighting the Path to Success

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 In this episode of the "Love Your Sales" podcast, Leighann Lovely hosts Ryan Jaso, the Founder of Lighting Boss, one of the largest independent suppliers of outdoor lighting in the U.S. Their engaging conversation delves into the art of sales, the importance of continuous learning, and leveraging technology like AI and sales programs to build lasting customer relationships. Ryan passionately shares his journey and provides valuable insights on finding sales efficiencies, the significance of mentorship, and navigating the ever-evolving sales landscape. Leighann and Ryan also discuss the critical role of emotional intelligence and adapting to change in achieving long-term success. Tune in for an inspiring discussion packed with practical tips for both seasoned sales professionals and budding entrepreneurs. Contact Ryan LinkedIn - https://www.linkedin.com/company/64743211 Website - https://www.lighting-boss.shop/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined today by Ryan Jayso, founder of Lighting Boss, which is one of the largest independent suppliers of outdoor lighting in the country with locations in both Ohio and Florida. He also created LB Pro, which is a mobile design and. Proposal software meant specifically for lighting professionals. Ryan has spent 15 years in the outdoor lighting industry. He currently spends most of [00:02:00] his time either overseeing his team of 20 plus employees serving on the board of the association of outdoor lighting , professionals, or teaching his two children to be little entrepreneurs. I absolutely love that. And. It's one of the best things to do, right, is to, to, to raise our children properly to, um, you know, go out there in the world and be little entrepreneurs themselves. So, Ryan, welcome so much to the show. I am excited to chat with you today. Ryan Jaso: I'm excited to be here. And honestly, I want to, I'm more intrigued with you and what you're building than I want to talk about myself here. So expect some fire back questions and it may just came, come right off the shoot because you know what you're doing. I'm so fascinated with people who build, build their careers in sales. Cause that was something I never envisioned. Um, and something that I'm still learning [00:03:00] and talking to true sales professionals is, it's always so cool for me. The one thing that I've always been good at is finding efficiencies and. You through efficiency, you find a way to generate sales. Cause there's no sense in making a hundred phone calls. If I know I'm only going to close one or two, you know, unless I'm selling. 100, 000 product, which, which we're not, you know, we're selling, we're selling fixtures anywhere from that 30 to a hundred dollars. Um, you know, you gotta sell a lot of those to, to make a good living. So we've found efficient ways to reach out to prospects and close leads, but, you know, being good at sales is not something that. I never envisioned I was terrified of it. I'm still, you know, I still hate rejection. I don't like rejection. So I've kind of tailored my approach so that I feel much less rejected [00:04:00] when, when people say no, and you're, and you're always going to get nose, right? So this is, this is a cool program to be a part of. I'm looking forward to hearing a bit, a bit of your journey to the end. Leighann Lovely: Well, first, the way that I have built my career is reminding myself that they are not rejecting me. They are simply saying, I don't want to buy your product right now. And that is, as long as you have a mindset of they're not rejecting you, Ryan, they're just simply saying, I'm not interested right now, unless they're literally saying, F you leave me alone. Ryan Jaso: Which happens. Leighann Lovely: And it does. It does. Absolutely. But, um, you just, I mean, that just comes down to, you know, you got to have a tough skin. You got to, you got to eventually go, okay, they're having a bad day. Understand that maybe they hit their mailbox on their way out of the, on the way out of the [00:05:00] driveway, um, that morning. And, um, Hey, so they're having a bad day. And so that's why they reacted that way to you. But sales is literally just having a conversation like you and I are having today to figure out what it is that you can assist them with and if it matches with the product that you are offering. Being able to say, well, great, I have a solution for you. Let's talk about it. And if it matches your price ...

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