• Topic Overview: A practical deep dive into prompt engineering—what it is, how it works, and why it’s a game-changer for small business owners using AI.
• Key Concepts:
  • What is Prompt Engineering? Crafting clear, detailed instructions to guide AI and get the most accurate and useful results.
  • Preprompts: Set the stage by giving AI context, like asking it to act as a marketing expert or strategist for tailored advice.
  • Scenario-Based Prompts: Provide specific situations to generate focused and actionable responses (e.g., strategies for increasing holiday foot traffic at a bakery).
  • Instructional Prompts: Request step-by-step guides for tasks like setting up email campaigns or analyzing ROI.
  • Post Prompts: Refine AI responses with follow-up questions to ensure accuracy and alignment with your goals.
  • Chain of Thought Prompts: Encourage the AI to break down its reasoning and guide its thought process for complex decisions.
  • Generative Prompts: Use AI to create original content, such as social media captions, marketing copy, or product descriptions.
• Benefits for Small Businesses: Streamline operations, improve decision-making, and enhance creativity without needing technical expertise.
• Call to Action: Experiment with prompt engineering techniques to maximize the potential of AI and transform how you approach business challenges.

A highly actionable episode designed to empower small business owners to unlock the full potential of AI through effective prompts.