In this episode of Loan Officer Team Training, I chat with Sophie Lapointe , mortgage broker and owner of Urban Pointe Lending. Sophie shares her inspiring journey in the mortgage industry and how she’s built a strong, successful team. We talk about the importance of systems and automation, and how she’s able to step away for personal vacations while her business runs smoothly. Sophie also opens up about her approach to social media marketing, maintaining a growth mindset, and the daily routines that keep her on track. Plus, we dive into the value of training and supporting your team, and why providing exceptional service to clients is always a top priority.

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Get Loan Team Training for YOUR Team: loanteamtraining.com

Sophie on Instagram: https://www.instagram.com/sophie.loans/

Episode Highlights:

00:00 Introduction to Urban Pointe Lending

02:59 Team Dynamics and Structure

07:29 Vacation Planning and Team Management

09:27 The Importance of Systems and Automation

11:35 Leveraging Social Media for Business Growth

15:06 Adapting to New Marketing Strategies

18:17 Navigating the Changing Real Estate Landscape

23:17 The Power of Content Creation

25:21 Building Connections and Collaboration

29:07 Embracing Change and Growth

33:40 Mindset and Daily Routines

38:33 Learning and Development in Business