Mastering Google Ads: B2B Strategies for Targeting and ROI
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Mastering Google Ads: B2B Strategies for Targeting and ROI
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About this listen
Are you using Google Ads to its full potential for B2B marketing? In this episode of The Marketing Minute, we break down Mastering Google Ads for B2B Audiences. Learn how to effectively target decision-makers, select the best keywords, and leverage intent data to optimize your campaigns and maximize ROI.
📌 What you’ll learn in this episode:
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Strategies for targeting B2B buyers on Google search.
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Best practices for selecting long-tail and negative keywords to refine your campaigns.
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How to use intent data from platforms like ZoomInfo Marketing to reach high-intent audiences.
🔥 Key takeaways for action:
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Perform a keyword audit to identify high-intent keywords and exclude irrelevant terms with negative keywords.
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Use intent data to target prospects showing strong buying signals and improve your ad performance.
👉 Next Episode Preview: Don’t miss our next episode, Using Meta Platforms for B2B Engagement, where we’ll explore how to leverage Facebook and Instagram for reaching B2B audiences in innovative ways.
🎧 Watch now and start mastering Google Ads for your B2B campaigns!
🎥 Subscribe to The Marketing Minute for weekly insights into smarter B2B marketing strategies!
👍 Found this episode helpful? Give it a like and share it with your team.
💬 Have questions about Google Ads for B2B? Drop them in the comments below—we’d love to help!
#GoogleAds #B2BMarketing #AccountBasedMarketing #IntentData #MarketingMinute