65% of sales time is wasted. So what’s really stopping teams from hitting their targets?

In this episode of Mastering Business Growth, Paul Fernandez is joined by Nick Bramley—sales strategist, speaker, and coach—to uncover the hidden reasons most sales teams underperform.

From order-taking disguised as selling, to the lack of structured sales plans, Nick shares why so many businesses are leaving money on the table—and how to turn wasted effort into consistent revenue growth.

🎙 Key Highlights:

Why 65% of sales time is wasted on the wrong activities
The difference between order processing and real selling
Why most businesses don’t have a sales plan (and how to fix it)
The simple change that makes sales teams more productive
Why asking for the order is still the #1 skill in sales
How to build accountability and resilience into your sales culture

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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#MasteringBusinessGrowth #NickBramley #SalesTraining #BusinessGrowth #SalesTargets #Leadership #PodcastingForBusiness

Recruitment isn’t just sales — it’s a sport. And like any sport, you can’t win without training.

In this episode of Mastering Business Growth, Paul Fernandez sits down with Adam Holt, recruitment leader and sales strategist, to explore the lessons business can learn from sport.

From resilience under pressure to the discipline of daily practice, Adam shares why talent alone isn’t enough in recruitment or sales — and how the best teams are built on coaching, preparation, and the ability to bounce back after setbacks.

🎙️ Key Highlights:

Why recruitment is more like sport than traditional sales
The role of resilience in building a successful sales career
Why discipline and consistency beat talent over time
Lessons from coaching and training that apply to business growth
How to build stronger recruiters and sales teams in 2025

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
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What can McDonald’s teach you about scaling a business? More than you think.

In this episode of Mastering Business Growth, Paul Fernandez sits down with Diane Thomas—CEO, business leader, and former McDonald’s manager—to unpack the surprising lessons she carried from the fast-food giant into building and leading her own companies.

From mastering systems and processes to hiring the right people and creating a culture that lasts, Diane reveals why simple rules learned on the restaurant floor can transform how you run and scale any business.

🎙️ Key Highlights:

- The business rule Diane learned at McDonald’s that changed everything
- Why systems and processes are the backbone of growth
- The truth about hiring (and how to avoid costly mistakes)
- Why culture isn’t about perks—it’s about people
- How to grow from employee to CEO with confidence and clarity

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
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They’re not buying your service — they’re buying YOU.

Helen Tudor, business coach and strategist, joins Paul Fernandez on Mastering Business Growth to share why most entrepreneurs are going wrong when it comes to attracting clients.

In a world where everyone is fighting for attention, Helen reveals why chasing more clients is often a trap — and how focusing on the right ones can completely transform your business. With years of experience helping founders clarify their positioning, align their energy, and build authentic relationships, Helen explains why your personality, values, and visibility matter more than a perfectly polished pitch.

This episode dives into the myths of “serving everyone,” how to avoid energy-draining clients, and the surprising reason authenticity is your biggest sales tool.

🎙 Key Highlights:

Why your ideal clients aren’t buying your service (and what they’re buying instead)
The danger of saying yes to the wrong clients
How authenticity and energy alignment attract the right people
Why “more clients” doesn’t always mean more growth
The practical steps to build a business that fits YOU

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At Innersound, we help businesses grow through strategic podcasting — building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
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From battling through the toughest challenges in her career to making a leap that changed everything— this is the story of how one bold decision turned struggle into success.

In this episode of Mastering Business Growth, Paul Fernandez sits down with Holly Price, a top-performing estate agent, to talk about taking risks, backing yourself, and building a career you love.

Holly opens up about the pressures of working in a competitive industry, the moments of doubt she faced, and the pivotal decision that set her on the path to long-term success. Whether you’re in property, business, or any high-pressure role, her lessons are relevant for anyone ready to make a change.

🎙️ Key Highlights:

• The pivotal career risk that changed everything
• How to push through challenges when success feels far away
• Why mindset matters more than perfect planning
• Lessons from working in a competitive, high-stakes industry
• How to recognise when it’s time to make your move

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
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Dan Franks—professor, data scientist, and co-founder of Optify—joins Paul Fernandez to unpack one of the biggest misconceptions in business right now: AI doesn’t make decisions. Humans do.

In this episode of Mastering Business Growth, Dan explains why over-relying on AI tools like ChatGPT and language models can lead to bad calls in business, especially when context, judgement, and trade-offs are involved.

We dive into pricing optimisation, e-commerce growth, and how to combine AI with real-world insight to scale profitably and stay in control.

🎙️ Key Highlights:

Why AI tools fall short in real business decision-making

The difference between information, context, and action

How Optify is helping brands optimise pricing (without A/B testing)

When AI helps—and when it quietly costs you money

What founders still need to master in an AI-powered world

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
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Steve Willicot, founder of Uncle Matt’s Hats, joins Paul Fernandez to share the deeply personal story of how he turned heartbreak into a brand with purpose—one that’s starting conversations around mental health and saving lives.

After losing his brother, Matt, to suicide during lockdown, Steve channelled his grief into creating a bold, purpose-driven e-commerce brand. Uncle Matt’s Hats isn’t just about premium headwear—it’s about breaking the silence on mental health, raising awareness, and building a movement through authentic storytelling and unique design.

This powerful episode explores the intersection of entrepreneurship, purpose, and resilience—proving that the strongest brands are often born from the deepest struggles.

🎙️ Key Highlights:

How personal tragedy led to the birth of Uncle Matt’s Hats

Why mental health awareness is woven into the brand’s DNA

Turning e-commerce into a force for good

The power of authentic storytelling in building a movement

How design, packaging, and experience create emotional connection

Why conversations around men’s mental health matter more than ever

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk

Loren von Sternberg, Head of Support at Pro Recruitment Group, joins Paul Fernandez to reveal why your online reputation matters more than your CV—and how hiring has evolved in 2025.

From the decline of traditional applications to the power of LinkedIn presence, Lauren shares insider tips on what recruiters really look for, how the recruitment landscape has changed post-COVID, and why personal branding is now a critical career tool.

This episode dives deep into how to stand out in a candidate-short market, what makes a recruiter take notice, and why video and online content are game-changers for modern careers.

🎙️ Key Highlights:

Why hiring has shifted from CVs to online reputation

How to make LinkedIn your most powerful career asset

The personality traits and soft skills recruiters can’t ignore

Why video can give you an edge when applying for roles

The dos and don’ts of crafting a standout application

What recruiters really think when they see your profile

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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk