They’re not buying your service — they’re buying YOU.

Helen Tudor, business coach and strategist, joins Paul Fernandez on Mastering Business Growth to share why most entrepreneurs are going wrong when it comes to attracting clients.

In a world where everyone is fighting for attention, Helen reveals why chasing more clients is often a trap — and how focusing on the right ones can completely transform your business. With years of experience helping founders clarify their positioning, align their energy, and build authentic relationships, Helen explains why your personality, values, and visibility matter more than a perfectly polished pitch.

This episode dives into the myths of “serving everyone,” how to avoid energy-draining clients, and the surprising reason authenticity is your biggest sales tool.

🎙 Key Highlights:

Why your ideal clients aren’t buying your service (and what they’re buying instead)
The danger of saying yes to the wrong clients
How authenticity and energy alignment attract the right people
Why “more clients” doesn’t always mean more growth
The practical steps to build a business that fits YOU

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