65% of sales time is wasted. So what’s really stopping teams from hitting their targets?

In this episode of Mastering Business Growth, Paul Fernandez is joined by Nick Bramley—sales strategist, speaker, and coach—to uncover the hidden reasons most sales teams underperform.

From order-taking disguised as selling, to the lack of structured sales plans, Nick shares why so many businesses are leaving money on the table—and how to turn wasted effort into consistent revenue growth.

🎙 Key Highlights:

Why 65% of sales time is wasted on the wrong activities
The difference between order processing and real selling
Why most businesses don’t have a sales plan (and how to fix it)
The simple change that makes sales teams more productive
Why asking for the order is still the #1 skill in sales
How to build accountability and resilience into your sales culture

📢 Enjoyed this episode?
LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on sales, growth, and leadership.

At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk

#MasteringBusinessGrowth #NickBramley #SalesTraining #BusinessGrowth #SalesTargets #Leadership #PodcastingForBusiness

Recruitment isn’t just sales — it’s a sport. And like any sport, you can’t win without training.

In this episode of Mastering Business Growth, Paul Fernandez sits down with Adam Holt, recruitment leader and sales strategist, to explore the lessons business can learn from sport.

From resilience under pressure to the discipline of daily practice, Adam shares why talent alone isn’t enough in recruitment or sales — and how the best teams are built on coaching, preparation, and the ability to bounce back after setbacks.

🎙️ Key Highlights:

Why recruitment is more like sport than traditional sales
The role of resilience in building a successful sales career
Why discipline and consistency beat talent over time
Lessons from coaching and training that apply to business growth
How to build stronger recruiters and sales teams in 2025

📢 Enjoyed this episode?
LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on growth, leadership, and performance.

At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk

What can McDonald’s teach you about scaling a business? More than you think.

In this episode of Mastering Business Growth, Paul Fernandez sits down with Diane Thomas—CEO, business leader, and former McDonald’s manager—to unpack the surprising lessons she carried from the fast-food giant into building and leading her own companies.

From mastering systems and processes to hiring the right people and creating a culture that lasts, Diane reveals why simple rules learned on the restaurant floor can transform how you run and scale any business.

🎙️ Key Highlights:

- The business rule Diane learned at McDonald’s that changed everything
- Why systems and processes are the backbone of growth
- The truth about hiring (and how to avoid costly mistakes)
- Why culture isn’t about perks—it’s about people
- How to grow from employee to CEO with confidence and clarity

📢 Enjoyed this episode?
LIKE, SUBSCRIBE, and hit the 🔔 for more conversations on growth, leadership, and business strategy.

At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk