In this episode, your hosts, Jason and Scott, discuss:

• Power of storytelling in branding
• Importance of authenticity and consistency
• Role of curiosity in creative growth
• Creating emotional connections with audiences
• Trust as a foundation in brand building

Key Takeaways:

• Storytelling isn’t just a tool—it’s the experience itself, and the way a brand tells its story can determine how deeply it resonates and how long it stays in someone’s mind.
• Audiences can sense when a brand is being real, and that truth builds credibility far faster than flashy marketing ever could.
• Curiosity fuels creative evolution, as Scott emphasized that asking better questions, not having all the answers, is what leads to truly impactful ideas.
• Brands that spark emotion create lasting bonds, and when people feel something, they remember it, and they come back because of it.
• Trust doesn’t come from what you say; it’s built from what you prove consistently.

"A story isn't just what you tell people—it's what they experience when they interact with your brand.” — Jason Henderson

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com

In this episode, your hosts, Jason and Scott discuss:

• Financial education is broken
• Cash flow tracking is critical
• Understand good vs. bad debt
• Asset control matters more than ownership
• Tax optimization kills generational wealth

Key Takeaways:

• Financial literacy isn't taught in schools, meaning that students graduate without understanding basic money management skills, leaving them vulnerable to financial pitfalls.
• Treating personal finances like a business can prevent living paycheck to paycheck and create opportunities for wealth building.
• Debt isn't inherently bad when strategically used.
• Controlling how and where your money is parked determines your ability to seize investment opportunities.
• Taxes can significantly erode wealth if not properly managed, and proactive tax optimization strategies can help preserve and grow your financial resources over time.

"Schooling does not equal education. Education is more.” — Jason Henderson

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com

About Jeff Shada:

For over 40 years, Jeff Shada has been an entrepreneur and a senior executive, serving in roles from Vice President to C-Level across a wide range of industries. His career spans everything from startups and small-to-medium enterprises to multi-billion-dollar Fortune 200 corporations. Often holding multiple leadership roles simultaneously, Jeff understands what it means to be busy—and to be deeply invested in a company’s success.

Over the course of four decades, Jeff has navigated both booming economies and severe recessions. While one might assume that prosperous times would be the most rewarding, Jeff has found that value and insight often emerge during the most challenging periods.

What stands out throughout his extensive experience is a core truth: regardless of the industry, size, or stage of growth, every business shares a fundamental need—access to capital and credit.

In this episode, your hosts, Jason and Scott, together with Jeff Shada discuss:

• Separate Personal and Business Credit
• Avoid Personal Guarantees
• Build Digital Business Imprint
• Understand Business vs. Commercial Credit
• Leverage Vendor Credit for Business Growth

Key Takeaways:

• Personal guarantees can devastate your financial future, and entrepreneurs must understand the risks of signing away personal assets when securing business loans.
• Building business credit is a strategic process that requires intentional effort.
• Lenders evaluate businesses differently from individual credit profiles, and your business's digital footprint and credit reputation can dramatically impact your ability to secure funding.
• Vendor credit represents a powerful scaling mechanism for businesses of all sizes.
• Education is the cornerstone of financial protection in business, and seeking guidance from experienced professionals can help navigate the complex landscape of business credit and lending.

"Knowing that you don't know means you have an awareness about the subject.” — Jeff Shada

Connect with Jeff Shada:

LinkedIn: https://www.linkedin.com/in/jshada1/

Website: https://bizcreditsolution.com/

https://www.laughlinbizcredit.com/

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com