Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about your Black Friday ads strategy, so whether you’re just starting or looking to level up, this episode is packed with insights you won’t want to miss.

Summary

In this episode, Monica Badiu and Crystal Johnson discuss effective strategies for running Black Friday ads, emphasizing the importance of planning ahead, retargeting, and understanding audience behavior. They cover common mistakes, budgeting, the significance of choosing the right platforms, and the differences between direct and indirect messaging in ads. The conversation also highlights the challenges of managing ad campaigns during the busy holiday season and offers insights into optimizing ad performance and content creation.

Takeaways

• Black Friday is a prime opportunity for course creators to boost revenue.
• Planning for Black Friday ads should start well in advance.
• Building an audience and email list is crucial before the sale.
• Retargeting is key during Black Friday; focus on warm leads.
• Video ads are effective for building trust and engagement.
• Teaser ads should be used as Black Friday approaches.
• Extending the sale beyond just Black Friday can be beneficial.
• Boosting posts is not as effective as running ads through the ads manager.
• Testing different ad variations can lead to better results.
• Understanding your audience's behavior is essential for successful campaigns.

Meet my guest, Crystal Johnson
Crystal is a toddler boy mom, a FB/IG (Meta) Ads Strategist, and a certified Life and Success Coach. She is passionate about helping other entrepreneurs, especially female coaches and course creators, find the right ad strategy for their business and scale using the power of FB and IG ads.

Connect with Crystal

• Website
• Instagram
• LinkedIn
• Are You Ready for Ads in Your Business? Find out here

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Hey, this season of Master the Inbox is all about helping you get rea

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...

Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In today’s episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most conversions.

Summary

In this episode of 'Master the Inbox,' host Monica Badiu reveals a powerful yet underutilized strategy for maximizing Black Friday sales: email segmentation. Monica breaks down three key audience segments—VIP customers, recent purchasers, and high-intent subscribers—explaining how to tailor your Black Friday offers to each group to drive higher conversions. With practical tips and examples, this episode is a must-listen for course creators looking to boost their email marketing ROI during the holiday season. Don’t miss out on these expert insights to transform your email list into a revenue-generating machine.

Chapters

00:00 Introduction to Black Friday Strategies

00:34 Welcome to Master the Inbox

01:33 Understanding Email Segmentation

03:24 Segment 1: Targeting VIP Customers

04:39 Segment 2: Engaging Recent Purchasers

06:25 Segment 3: Converting High Intent Subscribers

09:58 Final Tips for Black Friday Success

10:52 Conclusion and Additional Resources

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Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.

You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation. Follow for the full season here.

Ready to Plan Your Black Friday Campaign?

If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...

Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve brought in a fellow copywriter to share some tips on how to write Black Friday emails that not only drive sales but also feel authentic and engaging

In this week’s episode of Master the Inbox, I sat down with launch copywriter Nikki Trailor to dive into how to craft Black Friday emails that feel authentic and still drive serious sales.

We covered a lot of ground, but here are the top takeaways:

1.Simplify your offer to reduce overwhelm.

2.Don’t wait for Black Friday to start building trust with your audience.

3.Segmentation can help you avoid the “email overload” problem while still maximizing your reach.

Meet my guest, Nikki Trailor

Nikki Trailor is a Launch Copywriter + Strategist who helps online business owners make more money from their courses and coaching programs, in a way that feels good to them and their audience.

She's helped coaches sell out brand new offers, and even doubled one client's revenue goals - all using her signature lauch framework.

Connect with Nikki:

• www.instagram.com/nikki_trailor
• www.linkedinin.com/in/nikki-trailor
• www.nikkitrailor.com

Get the freebie: Do this after every promo or sales campaign to see better results every time.

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Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.

You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.

Follow for the full season here

Ready to Plan Your Black Friday Campaign?

If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...