Martha Stewart at 84: Skincare Mogul, Netflix Star, and the Original Influencer
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Martha Stewart at 84: Skincare Mogul, Netflix Star, and the Original Influencer
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Turning 84 did nothing to slow Martha Stewart, who spent her birthday week in the headlines for both business triumph and trademark candor. Her most significant recent move was announcing the September launch of Elm Biosciences, a much-anticipated skincare brand she’s developed over five years with dermatologist Dhaval Bhanusali. Unveiled on Instagram and spotlighted by ABC News and Good Morning America, this two-step regimen—a serum and oral supplement—was created with input from over 350 dermatologists and scientists. Martha says she’s rigorously tested the products herself, crediting her own fabulous skin to the formula’s science-backed ingredients and subtle scent, making it clear she’s not just trading on her name but authenticity and genuine results. The line’s promise of “intentional skincare for living and aging well” is already drawing attention from both longtime beauty obsessives and newcomers intrigued by Stewart’s ageless appeal.
The press has also reacquainted audiences with her hit Netflix documentary, Martha, which made waves with her frank confessions on marital infidelity. In the documentary Stewart recounted both her husband’s cheating and her own early affair—a revelation she delivered with her signature wit and forthrightness. Stewart remarked about her painful divorce, her regret that she and ex-husband Andrew Stewart have not spoken since, and offered pointed advice to young women about standing up for themselves in relationships. This personal openness continued to keep her on the front page, adding to her reputation for resilience and reinvention.
The world’s fascination with Stewart as a lifestyle original hasn’t waned. Salon ran a major piece exploring whether anyone could possibly replace her, with Stewart herself weighing in on the crowded field of celebrity lifestyle entrepreneurs. She graciously applauded Gwyneth Paltrow, but when pressed about Meghan Markle’s bid to join the lifestyle fray, Martha’s tone shifted—she underscored the necessity of authentic expertise and gently questioned whether Markle could measure up, firmly maintaining her own status as the “original influencer.”
On the lighter side, Stewart’s Instagram continues to be a destination, recently featuring behind-the-scenes moments from her #MakeItLikeMartha Summer House project and garnering tens of thousands of likes. In a continuing embrace of her “sex symbol” status, Fox News and People revisited her viral “thirst trap” era, cementing her as a vibrant, flirtatious, and entirely modern octogenarian—one who, against all odds, is still setting the standard for living well, doing business, and having fun.
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