Marketing vs Sales cover art

Marketing vs Sales

By: David Aron and Rob Hamilton
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  • Summary

  • Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
    © 2024 Marketing vs Sales
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Episodes
  • MvS King-Sized Annual I!

    MvS King-Sized Annual I!
    Apr 21 2024
    1 hr and 14 mins
  • Marketing Process: Set your Marketing Objectives and Goals

    Marketing Process: Set your Marketing Objectives and Goals
    Apr 7 2024

    The first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands. There are many factors to finely balance and Doctor Dave gives keen insight to these, all the while taking into account how these KPIs relate to the target market. Desire vs. Require vs. Acquire. Total cost management and what can we do with what we have...
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    50 mins
  • Sales Process: The Close or Asking for the Sale

    Sales Process: The Close or Asking for the Sale
    Mar 24 2024

    For all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes," and the Technique (a counter/transition/close tactic). Having multiple arguments and the ability to circle back to the close is shown to be vital. And the benefits of disagreement with the customer are also discussed... Don't miss this one!
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    45 mins
Marketing Economics
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