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Marketing vs Branding: What's the Difference and Why It Matters

Marketing vs Branding: What's the Difference and Why It Matters

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 In this foundational episode, hosts Lionel Heng (@MintoStudiosSG) and Joshua Goh (Path Digital) sit down with community builder and brand strategist Vernon Lim to break down the essential difference between marketing and branding — and why understanding both is critical to business success.

Whether you're a startup founder or an SME owner, you'll gain clarity on:
  • What really defines branding vs marketing
  • How brand perception is built
  • Why strategy must come before tactics
  • Common pitfalls in business messaging (with examples from Apple!)
  • And how to grow your reputation by design, not by accident

Vernon also shares practical advice for new businesses on how to establish credibility, build a strong brand identity, and attract attention with purpose. This episode is packed with real-world insights, practical frameworks, and engaging stories — don’t miss it!
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