Jason VanDevere—founder of Goal Crazy and author of Dream Driven—shares how to stop guessing and start validating.
He walks through his two-step process (focus groups + presell), the daily systems that make discipline automatic (scorecard day, alarm stacking, junk-drawer blocks), and his mindset shift: discomfort is what growth feels like.
You’ll learn how to design your ideal day, take real signals from your network, and build something that lasts.

📘 Dream Driven → https://www.amazon.com/gp/aw/d/B0CYQQZBW8/ref=tmm_kin_swatch_0
🗓 Goal Crazy → https://goalcrazy.com

Fire&Spark founder Dale Bertrand explains zero-click search and why GEO (Generative Engine Optimization) changes how we win attention. He shares the shift from SEO’s performance focus to GEO’s brand-visibility advantage, plus concrete tactics to research longer, more complex queries using niche communities and real customer language.

Listen to this episode to learn how to adapt your content strategy for AI-driven search, reset traffic expectations, and build visibility where your buyers now look.

CONNECT WITH DALE🌐 Website: https://www.fireandspark.com/💼 LinkedIn: https://www.linkedin.com/in/dalebertrand/📹 Speaking: https://dalebertrand.com/

CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/

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MMG Design is my web design studio that's helped 80+ Businesses clarify their offer and design a website they are proud to share.

Marketing by Design is my podcast where we learn how high-performing marketers and founder built their success, and told their stories...by design.

To learn more, visit mmgdesign.net

TAS Bober—founder of The Scroll Lab and co-host of Notorious B2B—shares how one year in sales made her a far better marketer, why she productized landing pages, and how she designed a three-day workweek without sacrificing quality.

We cover the in-house → solo transition (insurance, runway, expectations), her comments-first LinkedIn strategy, and the “time–money–quality” triangle that guides her decisions.

Listen to this episode to learn how to use sales insights to build better marketing, structure a productized service, and ship imperfectly without imposter syndrome.

Resources Mentioned:

The Scroll Lab https://thescrolllab.com/#about Tas's Sass Playground (aka Linkedin)https://www.linkedin.com/in/tasbober/Notorious B2B (TAS & Tim)https://podcasts.apple.com/us/podcast/the-notorious-b2b-shows-podcast/id1806951823Exit Five Communityhttps://www.exitfive.com/Columbus AMAhttps://www.linkedin.com/company/3736263/TAS’s “TAS” Spotify playlist https://open.spotify.com/playlist/5QpUdJqY1jAbVJ2ojbG4Ov?pi=V-fe_DkkRc2y6&nd=1&dlsi=d170e7eff9864e8e

Host (Andy Milligan): https://www.linkedin.com/in/mmgdesign/

Instagram: https://www.instagram.com/mindfulmilligan/

Website & Production: https://www.mmgdesign.net/

Hey Friends!

Recently I made an appearance on the "Just Get Started" Podcast with Brian Ondrako.

Brain is an amazing host and literally gave me my hall of fame interview on this show. Be sure to check out the Just Get started Podcast and all of Brian's links below:

Shownotes Page for This Episode: https://brianondrako.com/podcast/andy-milligan

Just Get Started Podcast: https://brianondrako.com/podcast

Work With Brian: https://brianondrako.com/sales-coaching

Follow Brian: https://www.linkedin.com/in/brianondrako/

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MMG Design is my Web Design Strategy Studio that has helped 80+ founders and marketing teams design a website that they are proud to share.

Marketing By Design is my podcast that interviews high performing founders and marketers and discover how they built their discuss and told their stories, by Design.

For more, go to www.mmgdesign.net

⭐️ Discount Treat: AMAPALS25

Nick Brunker (VML) and Jessica Guido (St. Elizabeth Healthcare) join us to preview AMA Cincinnati’s Ignite Conference 2025.

Together, they highlight why Cincinnati’s marketing community deserves a bigger spotlight and what makes Ignite a can’t-miss event.

Listen to this episode to learn what sets Ignite apart, how CX leaders are rethinking brand experiences, and why being in the room creates conversations you can’t get online.

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MMG Design is my studio that’s helped 80+ start-ups drive results from website strategy.

If that’s something you’re interested in, I’d love to have a conversation.

Marketing by Design is where we interview our favorite founders and marketers andlearn how they built their success and told their stories... by design.

Start a Convo on Linkedin or Book a Free Homepage Audit (Normally $500):In this episode of Marketing by Design, I sit down with Anthony Pierri, Co-Founder of Fletch PMM, to talk about why most agencies are set up to fail — and why productized consulting is the way forward. Anthony shares how doing one service over 400 times took him from 40% client satisfaction to 95%, why public pricing builds trust, and how to make your homepage work like a product page.TIMESTAMPS00:00 – The agency model is broken02:34 – Why paid can’t fix bad packaging06:51 – Good/Better/Best = three businesses10:08 – Why productized margins rise with scale13:34 – 400 reps to 95% satisfaction19:21 – Design still matters (even in wireframes)23:29 – Make your homepage a product page26:19 – Pricing in the hero (controversial experiment)31:18 – The BOM video: pre-qualify buyers34:49 – Why Fletch shares their entire playbookCONNECT WITH ANTHONY💼 LinkedIn: https://www.linkedin.com/in/anthonypierri/🌐 Website: https://www.fletchpmm.com/CONNECT WITH ANDY💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/🌐 Website: https://www.mmgdesign.net/TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org

Join 211 Founders and Marketers on My Newsletter.

Maria Marchewka always heard people describe ghostwriting as “writing in the shadows.” But when she started ghostwriting on LinkedIn for busy founders and executives, she realized the truth was far more powerful — ghostwriters are building authority, credibility, and opportunity behind the scenes. In this episode, Maria shares what ghostwriting really looks like, why marketers misunderstand it, and the impact it can create when done well.

Listen to this episode to learn why ghostwriting is one of the most underrated growth levers for modern marketers.

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MMG Design is a web design studio that helps founders and marketing teams quickly explore a new design direction for their website

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net

Vincent Grippi, Founder & CEO of Grippi Media, shares how moving from “post daily” to campaign-first content created deeper engagement and better clients. With 16+ years of experience in healthcare and tech marketing, Vincent explains how one flagship video can expand into an article, newsletter, and carousel—without burning out your team. We also dig into why smaller audiences convert better, why community is the next marketing moat, and how to measure depth instead of likes.

Listen to this episode to learn how to design fewer, better content assets that actually drive pipeline.

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MMG Design is a web design and agency working with B2B founders and marketing teams to quickly a higher-converting design direction for their website.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net/podcast.