⚡️ High-Converting Websites Visual Swipe File:

⁠⁠https://www.mmgdesign.net/visualswipefile⁠

What if the fastest way to grow your marketing career isn’t another tool or certification…

but community?

In this episode of Marketing by Design, Andy sits down with Meredith Dennis, Founder of Compression Marketing and President of the AMA Phoenix Chapter, to break down how marketing communities become real career accelerators.

Meredith shares how she moved from passive participation to leadership, why simplifying marketing is critical in B2B and healthcare, and how human-centered thinking creates sustainable growth and even in regulated, complex environments.

🔗 CONNECT WITH MEREDITH

🌐 Website: https://www.compressionmarketing.co/

💼 LinkedIn: https://www.linkedin.com/in/meredithdennis/

📸 Instagram: https://www.instagram.com/themeredithdennis/

🔗 CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

⏱ TIMESTAMPS

00:00 – Intro

02:22 – Why relationships beat resources

13:31 – AMA leadership ≈ running a business

22:54 – The human behind every metric

29:10 – What freedom really looks like as a founder

33:12 – Creating “aha moments” through marketing

🎙 TEAM

🎤 Host // Andy Milligan

https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design

https://www.mmgdesign.net/

🤝 Powered by // American Marketing Association Columbus

https://amacolumbus.org/

⚡️ High-Converting Websites Visual Swipe File:

⁠⁠https://www.mmgdesign.net/visualswipefile⁠

Stacy Eleczko explains how she uses LinkedIn as a real networking platform, not a content treadmill.

We talk about staying bold without losing empathy, building relationships through comments and DMs, and why writing your own website copy is so hard when you’re too close to your business.

You’ll also learn how testimonials become your best messaging research and a repeatable source of content ideas.

Key takeaways

• How to be bold without being harmful
• A simple daily LinkedIn engagement rhythm
• Turning reactions into real relationships
• Why positioning comes before copy
• How testimonials unlock stronger messaging

Timestamps

00:26 - Bold takes + empathy filter

04:08 - The “one step behind you” mindset

05:45 - Writing your own website copy is brutal

06:53 - “You edited yourself out” (the copy mistake)

09:26 - Positioning before copy

19:34 - Time limits + daily LinkedIn rhythm

21:00 - Turning reactions into relationships

24:13 - Getting better testimonials

25:20 - Competitor testimonials: secret research

33:34 - Scaling without becoming an agency

Connect with Stacy

Website: https://stacyeleczko.com/

LinkedIn: https://www.linkedin.com/in/copybystacy/

Connect with Marketing by Design

Highest Converting Websites Visual Swipe File (Notion Template):

https://www.mmgdesign.net/visualswipefile

Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/

Instagram: https://www.instagram.com/mindfulmilligan/

Website: https://www.mmgdesign.net/

Production by MMG Design: https://www.mmgdesign.net/

Help us grow

If this episode helped you, please rate and review Marketing by Design on Apple Podcasts and Spotify.

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

⚡️ High-Converting Websites Visual Swipe File:

⁠⁠https://www.mmgdesign.net/visualswipefile⁠

Andy Crestodina (Orbit Media Studios) breaks down how he built a 53-person agency with an inbound engine that drives millions of visits a year without buying ads. We dig into the real difference between brand content and performance content, and where to start if you want content to drive revenue. Andy also shares his standards for quality, why collaboration makes content better, and how he’s testing AI to audit pages and user journeys. If you care about high-performing B2B websites, this one is a masterclass.

Key takeaways

- Why most people should start with bottom-of-funnel content

- How to keep quality high without killing cadence

- The “fix the mousetrap” rule for your website pages

- How collaborative content grows reach and improves results

- How Andy is using AI personas, page audits, and path audits

Timestamps

00:00 - Intro + why this episode matters

02:05 - How Orbit started (and what he learned first)

02:53 - 53 people, 3.5M visitors, and zero ads

03:40 - How Andy keeps quality high with consistent cadence

06:11 - “Conversations lead to content” (his real workflow)

09:51 - Brand marketing vs performance marketing

11:46 - “Fix the mousetrap, then make the cheese”

15:26 - How to do collaboration outreach (even when you’re small)

20:48 - The back button rule (write for one person)

31:10 - His rule: never teach what you haven’t tested

33:46 - New experiment: an AI “path auditor”

36:48 - Why small firms may win in the AI era

41:40 - NotebookLM as a client/project intelligence layer

44:48 - How he wants to be remembered (team, family, usefulness)

47:02 - Where to connect with Andy

Resources Mentioned

- Andy Crestodina on LinkedIn

- Orbit Media Studios

- Content Chemistry (book)

- Sample article

Connect with Marketing by Design

Host: Andy Milligan https://www.linkedin.com/in/mmgdesign/

Website: https://www.mmgdesign.net/

Production by MMG Design: https://www.mmgdesign.net/