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David Cohen is the founder of Superposition, a data and AI strategy consultancy that uses interactive workshops and collaborative facilitation to help other consultancies sell, scope, execute, and grow their client work. In this episode, David breaks down why the consulting industry is stuck in a boring, outdated marketing model and what he's doing differently, from building a game show as a content vehicle to reverse-engineering his entire brand from the work he actually delivers. If you're starting or scaling a consulting business, this conversation is full of practical lessons on differentiation, branding, and leaning into what makes you weird.

CONNECT WITH DAVID

🌐 Website: https://www.superpositionstrat.com/

💼 LinkedIn: https://www.linkedin.com/in/davcohen06/

📹 YouTube: https://www.youtube.com/@Superpositionstrat

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

05:55 - The Buzzword David Wants Banned Forever

09:14 - Why "Sounding Smart" Can Backfire

13:46 - He Built a Game Show Instead of a Podcast

22:16 - The Loneliest Job in Every Company

26:02 - What Hiring Superposition Actually Looks Like

35:28 - How He Reverse-Engineered His Entire Brand

37:19 - Consulting's Biggest Marketing Problem

45:38 - From Layoff to Launch in Six Months

48:50 - The Self-Doubt Nobody Talks About

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd