Marketing a New Category
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Marketing a New Category
-
Narrated by:
-
By:
About this listen
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Benjamin de Castro, Chief Marketing Officer at Gardyn, to explore what it takes to change consumer behavior and build a new category in food and wellness.
Ben shares how Gardyn turns non-gardeners into confident growers, how to market high-ticket products without a retail footprint, and why emotional connection is the key to making behavior change stick.
He also gets into the role of AI in smart gardening and marketing as a whole, the reality behind grocery store produce, and the three elements every strong value proposition needs.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.