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Marketing With Purpose Kit: Purpose as a Strategic Filter

Marketing With Purpose Kit: Purpose as a Strategic Filter

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When everything feels like an opportunity, how do you stay focused on what actually matters?


Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s, two companies that have said bold "no's" to stay true to their values and built trust that lasts.


In this episode of The Bliss Business Podcast, we unpack how to use purpose not just as a statement, but as a decision-making tool.


🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa


We’ll explore:

• Why saying “no” is a superpower when rooted in purpose

• How brands like REI and Dr. Bronner’s filter decisions through values

• What it looks like to create purpose-aligned scorecards across teams

• How to build clarity that creates consistency, courage, and trust


💬 How do you decide what to say yes or no to? What’s your brand’s filter?

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