Marketing That Prints Money: Attracting the Right Patients at the Right Cost cover art

Marketing That Prints Money: Attracting the Right Patients at the Right Cost

Marketing That Prints Money: Attracting the Right Patients at the Right Cost

Listen for free

View show details

About this listen

 Artificial intelligence, attribution gaps, and a push for better patient lifetime value are reshaping today’s marketing landscape. In this episode, Amol Nirgudkar and AJ Peak hear from three senior leaders tackling these complex issues head-on. They sit down with Sherianne James, CMO of Heartland Dental; Ivan Stamenov, Operating Partner of Varsity Healthcare Partners; and Sudha Vetri, Founder and CMO of Subscribili, to unpack real-world strategies for scaling DSOs and improving marketing efficiency. They explore practical ways to align marketing investments with business outcomes in a fast-changing ecosystem.Key Takeaways:(01:29) AI presents major opportunities, and decision fatigue, for dental marketers.(07:07) Google My Business resists trackable numbers, making attribution difficult.(11:37) Attracting and retaining the right patients starts with the first touchpoint.(23:29) Capacity is hard to measure, but signals are enough to guide smarter marketing.(27:33) Aligning acquisition spend with patient lifetime value and desired outcomes.(32:24) Supporting unconverted treatment plans is key to boosting lifetime value.(38:09) Reiterating care value and affordability fuels patient-centered growth.(44:44) As search shifts, brand marketing and testing become essential.Resources Mentioned:Sherianne Jameshttps://www.linkedin.com/in/sherianne-james-853a841/Heartland Dental | LinkedInhttps://www.linkedin.com/company/heartlanddental/posts/Heartland Dental | Websitehttps://heartland.com/Ivan Stamenovhttps://www.linkedin.com/in/ivanstamenov/Varsity Healthcare Partners | LinkedInhttps://www.linkedin.com/company/varsity-healthcare-partners/Varsity Healthcare Partners | Websitehttps://varsityhealthcarepartners.com/Sudha Vetrihttps://www.linkedin.com/in/sudhavetri/Subscribili | LinkedInhttps://www.linkedin.com/company/subscribili/Subscribili | Websitehttps://subscribili.com/Google My Businesshttps://www.google.com/intl/en_ph/business/Patient Prismhttps://www.patientprism.com/Amol Nirgudkar | LinkedInhttps://www.linkedin.com/in/amolnirgudkar/AJ Peak | LinkedInhttps://www.linkedin.com/in/ajpeak/Thank you for listening to “Healthcare 100.” Be sure to leave us a review and subscribe so you don’t miss out on any episodes.#FutureOfHealthcare #AIInHealth #HealthcareInnovation #DigitalHealth
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.