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Tired of marketing that doesn’t deliver results? Feel like your small business marketing budget is vanishing into a black hole? In this episode of The Business Fix, Chrissy Myers (CEO) and Josh Troche (Marketing & Operations Strategist) get real about what business owners and managers must know to make smart marketing decisions that actually lead to measurable ROI.

Perfect for entrepreneurs, startup founders, and managers in charge of marketing and sales, this episode cuts through common misconceptions and marketing fluff to equip you with actionable, budget-conscious strategies.

🎯 What’s Inside:

• Why 5–15% of your revenue should go to marketing—and when you should go up to 25%
• How to track your conversion metrics and measure true return on investment
• Spotting red flags in marketing firms and avoiding one-size-fits-all solutions
• Why CRM systems and sales alignment are crucial to marketing effectiveness
• The difference between branding and actual lead-generating marketing
• Why positive PR and authentic marketing beat out shady competitors every time
• How vanity metrics (likes, followers) fool business owners—and what KPIs matter more

🔥 Whether you're a small business leader tired of wasting money, or a manager aiming to align sales and marketing, this conversation is filled with humor, hard truths, and helpful frameworks.

👉 Subscribe for more business insights, and visit thebusinessfix.com to connect with Josh and Chrissy.

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!