In this episode of Marketing Team of One, Eric and Mike dive into a provocative question: Is marketing losing its edge, or is it simply evolving? As they debate the decline of traditional tactics like content marketing and cold outreach, they uncover a deeper issue: the blurred boundary between sales and marketing and how smaller teams can adapt when resources are tight.

They explore why brand differentiation is critical in today’s noisy landscape, how to make marketing and sales work together instead of at odds, and why marketers must be more intentional than ever in defining their audience. Expect a candid conversation on the existential crisis facing modern marketing teams and why there is still hope for those willing to rethink the playbook.

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0:00 Introduction & Banter
0:24 Questioning Marketing’s Effectiveness
1:46 Content Marketing & Organic Traffic
2:48 Marketing vs. Sales
4:11 Performance Marketing & Budget Constraints
6:31 AI, Automation, and the Personal Touch
8:31 Cold Outreach & Oversaturation
10:46 Brand Building & Differentiation
13:45 GoDaddy vs. Squarespace
16:07 Branding and Market Positioning
18:45 Pitching a Rebrand to Leadership
21:07 Differentiation and Niche Marketing
23:45 The Value of Outside Perspective
26:00 Marketing’s Role in Business Growth
28:45 Marketing Evolution & Final Thoughts
32:00 Outro & Where to Find More