In this episode, Lachie interviews Georgette Marie Hewitt, the founder of Skygazer, a company specializing in sand-resistant towels. Georgette shares the inspiring journey of how she created her innovative product and expanded her business internationally. She delves into her experiences with online business, the intricacies of product development, and the strategies she employed for growth. Georgette also discusses the pivotal moments that shaped her business, the impact of media coverage on her sales, and the importance of managing profitability and time effectively. Additionally, she reveals how the use of virtual assistants has been a game-changer for business growth and efficiency.

Takeaways:

- Georgette's journey from creating sand-resistant towels to expanding her business internationally. - The challenges and lessons learned from her experiences with online business and product development.

- Strategies for growth, including marketing, hiring, and managing seasonal products. - Focus on profitability rather than turnover for business success. - Consider the impact of media coverage on sales and brand awareness.

- Utilize virtual assistants for efficient time management and business growth.

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