Marketing 101 - Ethics in Digital Marketing: Navigating Trust, Laws, and Customer Empowerment
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Marketing 101 - Ethics in Digital Marketing: Navigating Trust, Laws, and Customer Empowerment
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About this listen
In this episode of Effortless Marketing, host Hailey Hodge delves into the critical topic of ethics in digital marketing. We explore deceptive practices like "sugging" and the detrimental effects they can have on consumer trust. We also examine the regulations that protect both businesses and consumers, and discuss how you can ethically empower your customers. From the nuances of privacy laws and data collection to the promises we make in our marketing, we cover it all. Digital threats like bots and phishing are also discussed, along with strategies to protect your business and customers. Tune in for valuable insights and practical tips on navigating the marketing landscape with confidence and integrity.
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