Mark Cervantes: Building Effective Channel Programs
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Mark Cervantes: Building Effective Channel Programs
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About this listen
In this episode of Hack and Hustle, Anthony Johnson and Brad Rager invited Mark Cervantes to share his extensive experience in sales channels and partnerships, emphasizing the importance of understanding channel dynamics, building relationships, and the long-term commitment required for success.
"Channel sales should be measured by partner-initiated opportunities."
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