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March Madness as a Marketing Opportunity & What Creators Actually Want

March Madness as a Marketing Opportunity & What Creators Actually Want

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 Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check out the full stories, written by our reporters, over at Marketing Brew. The Refill is generated with Wondercraft.
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