Mapping the B2B Buyer's Journey cover art

Mapping the B2B Buyer's Journey

Mapping the B2B Buyer's Journey

Listen for free

View show details

About this listen

 In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC.

Hosted on Acast. See acast.com/privacy for more information.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.