Episodes

  • The Unconventional Manufacturing Leadership Motto That Drives Profit
    Aug 21 2025

    Chip Hautala is the CEO and founder of MotionSource International, an industrial supply company specializing in lubrication systems, hydraulics, and PPE. His company takes a service-first approach by providing 20-minute quotes instead of the industry standard week-long delays.

    Watch as Chip shares how they scaled from one location to seven by hiring for culture fit and building systems that prioritize both customer satisfaction and employee development. He explains their "nobody wins unless everybody wins" philosophy and how they use AI technology to serve international customers in 88 different languages.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    https://www.wecreate.com/services/marketing-consulting/

    https://www.wecreate.com/contact/

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    49 mins
  • Manufacturing startup funding got us $1.25M without investors
    Aug 20 2025

    Dr. Pritam Poddar is the CEO of PrisAM, a 3D printing company developing lightweight lattice structures for aerospace and defense applications. His company uses robotic arms to print directly in 3D space rather than traditional layer-by-layer methods, enabling faster production of large-scale parts up to 12 feet long.

    He discusses the funding journey from university accelerators to SBIR grants and explains how hybrid manufacturing combines 3D printing with CNC machining to reduce material waste. Watch as Pritam shares how they secured Air Force contracts through government accelerator programs and developed innovative core materials that outperform traditional honeycomb structures.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    https://www.wecreate.com/services/marketing-consulting/

    https://www.wecreate.com/contact/

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    39 mins
  • Supply chain optimization expert reveals how 3PL services beat tariffs
    Aug 20 2025

    Jason Bodlaender is the Sales Director at Xicato, an American LED chip manufacturer specializing in high-accuracy lighting solutions for museums, hospitals, and smart facilities. His company integrates IoT sensors directly into LED lighting systems to enable asset tracking, energy management, and facility optimization. Watch as Jason shares how they navigate Asian manufacturing partnerships while reducing tariffs through strategic drop-shipping and explains their AI-powered quoting system that automates complex lighting specifications. He also discusses moving production from China to the Philippines for better quality control and communication on their most complex wireless-enabled products.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    Want to join the supply chain? Learn more about the partnerships that Jess and Nightside are looking to forge at the end of the video!

    https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

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    41 mins
  • The Hybrid Manufacturing Lie Most Machine Shops Still Believe
    Aug 12 2025

    Dr. Jason Jones is the , a developer of retrofit solutions for adding 3D printing capabilities to existing CNC machines. Jason received his PhD from University of Warwick. His technology enables manufacturers to combine additive and subtractive processes on a single machine platform without moving parts between different manufacturing stations. Watch as Jason explains how hybrid manufacturing reduces turnaround times and improves part quality while providing cost-effective alternatives to traditional processes like chrome plating and manual welding repairs. He demonstrates real-world applications from tool and die repair to creating custom fixtures and shows how this technology transforms machine shops across multiple industries.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    Want to join the supply chain? Learn more about the partnerships that Jess and Nightside are looking to forge at the end of the video!

    https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

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    51 mins
  • Manufacturing Procurement Strategy: Why The Best Suppliers Pitch Less Innovation
    Aug 7 2025

    Joel Meyer is a PhD in organic chemistry and leads business development at Group14 Technologies, a company developing silicon-based battery materials. His company has created a silicon-carbon composite material that stores five times more energy than traditional graphite anodes used in lithium-ion batteries.

    Joel explains his strategy of being "optimistically realistic" when working with OEMs and how they've achieved partnerships with 95% of the global battery manufacturing market. Watch as he shares how they navigate the complex process of getting innovative materials adopted by major automotive and electronics manufacturers.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. Want to join the supply chain? Learn more about the partnerships that Joel and Group14 Technologies are looking to forge at the end of the video!

    https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

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    47 mins
  • Inventor Reveals Market Research Methods for Overcoming Crippling Self-Doubt
    Aug 5 2025

    Jess Gupta is the founder of Nightside, a company that manufactures specialized bedside lamps designed for nighttime reading. His company developed an innovative optical projection system that combines ambient lighting with a focused spotlight in a single device. Watch as Jess shares how he transitioned from lawyer to entrepreneur and navigated the five-year journey from concept to manufactured product. He discusses overcoming design challenges, building manufacturing partnerships, and creating a product that solves the common problem of reading in bed without disturbing a partner.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    Want to join the supply chain? Learn more about the partnerships that Jess and Nightside are looking to forge at the end of the video!

    https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

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    47 mins
  • The Hidden Costs KILLING Your Logistics Budget Right NOW
    Jul 29 2025

    Art Oliva is the Director Of Operations at Prism Logistics, and is here today to explore the critical role of logistics in manufacturing. He discusses the importance of accurate cost estimates, the value-added services that logistics companies can provide, and the unique challenges faced in the food industry. Art shares insights on leveraging technology, navigating labor challenges, and the significance of effective leadership and communication in retaining employees. Learn from Art's experience in logistics as he paves the way for the future leaders of logistics.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

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    46 mins
  • Manufacturing Storytelling Beats Technical Specs in Sales
    Jul 24 2025

    Travis Cox is the Chief Technology Evangelist at Inductive Automation, a software company that develops industrial automation platforms. His company created Ignition, a unified development toolkit that enables manufacturers to build HMI, SCADA, and MES systems with unlimited licensing and open standards. Watch as Travis shares how to leverage open standards, create a digital-first culture, and use data to improve operational efficiency and profitability.

    Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

    https://www.wecreate.com/services/marketing-consulting/

    https://www.wecreate.com/contact/

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    51 mins