Is project management really about choosing between Agile or Waterfall—or is there something deeper we’re missing?

In this thought-provoking episode of the 4PM Podcast, host Mounir Ajam challenges the traditional narratives around Agile, Waterfall, and Hybrid project approaches. Drawing from years of industry experience and research at Uruk Project Management, Mounir introduces a new way of thinking: one that centers on value, context, and adaptability—not labels.

You’ll discover:

• Why Agile and Waterfall are product development approaches—not project management methods
• The two core principles that guide effective project delivery
• The Value Delivery Methodology (VDM) and its six essential components
• How every project—regardless of method—must move through a full life cycle
• The common myths that hinder real progress in project environments
• What truly makes a project manager successful in today's complex landscape

Whether you manage billion-dollar infrastructure or lean digital projects, this episode offers clarity on how to build fit-for-purpose systems that deliver lasting value.

🔗 Visit urukpm.com for the companion article and graphics.

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