Making the Ask: Best Practices
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Making the Ask: Best Practices
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About this listen
In this episode of Deep Dive For Impact, Nick discusses several best practices that an organization can utilize when preparing to make a fundraising ask. We go over two "pre-best practices" during the preparation stage before discussing the five best practices during the actual ask process. Finally, we conclude with a stepwise mental model that allows us to view the ask as a sequence rather than as a one-time event.
- 0:00-2:04 Introduction
- 2:04-3:51 "Pre-best practice" #1: Have a goal of getting to the ask
- 3:51-5:49 "Pre-best practice" #2: Predisposition
- 5:49-10:07 Best practice #1: Use a visual
- 10:07-13:03 Best practice #2: Have a "funding rationale"
- 13:03-15:22 Best practice #3: Prepare and practice the flow of the visit (including transitions)
- 15:22-15:44 Best practice #4: Think about possible questions and objections
- 15:44-19:30 Best practice #5: Think about the ask as a dialogue
- 19:30-24:21 Mental model: The ask as a sequence
- 24:21-24:44 Conclusion
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