Ryan O’Hara doesn’t sound like anyone else on LinkedIn—and that’s the point. A former sales exec turned creator-founder, Ryan built his brand by doing what most people are too afraid to try: showing up as a full-blown character with jokes, skits, and saxophones.

In this episode, Ryan joins Brad to talk about how he went from cringey outreach videos to viral growth, what creators get wrong about “value,” and why building a memorable presence isn’t about perfection—it’s about consistency, creativity, and tone.

If you're tired of trying to game the algorithm or fake your way to influence, this episode is for you.

What You’ll Learn in This Episode:

→ Why LinkedIn is a stage—not a resume
→ How Ryan creates content while walking 6 miles a day
→ What happened when one of his videos hit 200K+ views in beta
→ The difference between content and media (and why it matters)
→ How Pitch Fire was inspired by steak dinners and Saturday Night Live
→ Why “entertain first, educate later” is his golden rule
→ The easiest way to stand out without fancy equipment
→ What to avoid if you don’t want to look like a LinkedIn clone
→ The power of creating a consistent character online
→ Why familiarity builds faster than virality

Memorable Quotes:

→ “The trick with LinkedIn is you have to build up your character.”
→ “Your content should feel like a show, not just a feed of random posts.”
→ “Most sales content is awful. It’s not made for buyers—it’s made for marketers to feel smart.”
→ “You don’t need gear. You need tone.”
→ “I hate comment farming. It drives me crazy.”

Tactical Takeaways You Can Apply Today:

→ Build a personality, not just a presence
→ Use repeatable formats to simplify content creation
→ Record short videos on the go—no script, no pressure
→ Hook with humor, then teach once you’ve earned attention
→ Post consistently so your audience feels like they know you
→ Avoid comment-bait tactics that dilute your credibility
→ Make content people would actually want to follow

People, Tools & Resources Mentioned:

→ Pitch Fire – Ryan’s video-based sales platform

→ LeadIQ – Where Ryan built his early brand

→ Google Slides – His go-to tool for DIY video content

→ 90s Sitcoms & SNL – The creative influence behind his video style

Follow Ryan O’Hara:

→ LinkedIn: https://www.linkedin.com/in/ryanohara
→ Pitch Fire: https://www.pitchfire.ai

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com