Matt and Oren dig into the creative choices director's make. And they kick it off by looking at the growing influence of AI on the process.

They also tackle casting and why it’s more than just finding the “right” actor. But also, what makes for the right actor in a commercial? Comedic timing, tone, understanding the game, our grasp of something else?

They also share how many actors they callback and put on avail. And what happens when an actor crushes the audition but doesn’t book it. Do you tell them?

You'll find some tips on how to invite creative collaboration, whether wardrobe, production design, or with your DP, in a way that encourages suggestions for plus-ing the production. But, without sounding like a film school director who doesn't know, or is too afraid, to make choices.

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Oren's Endorsement: Ira Glass on Mike Birbiglia’s podcast https://youtu.be/eIzW5RHpeFQ?si=dcJqxqKlT9c6iaAI

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