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Make Your Market: How to Succeed as a Farmer’s Market Vendor

Make Your Market: How to Succeed as a Farmer’s Market Vendor

By: Arcenio and Karin Velez
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About this listen

Ready to make your mark at the farmer’s market? Make Your Market is the go-to podcast for new and seasoned vendors who want to boost their sales, build loyal customers, and create eye-catching booths that stand out. We share practical tips on market research, product presentation, pricing strategies, customer service, and more — all designed to help you succeed at weekly markets and pop-up events. Whether you’re just getting started or looking to take your produce stand, food booth, or craft table to the next level, Make Your Market gives you the tools you need to succeed.Arcenio and Karin Velez
Episodes
  • Best Business Structure for Your Farmer's Market Business - Ep 4
    Jun 18 2025

    As a produce grower, baker, or handmade goods seller, your farmers market business may need more than a cash box and a dream. In this episode of Make Your Market, we’re talking about business structures—and why choosing the right one is critical for your success, protection, and growth.

    From sole proprietorships to LLCs, partnerships and even S-corps, Karin breaks down what each structure means, how to set it up, what taxes look like, and which one fits best depending on your sales revenue and risk.

    Whether you're just getting started with a home-based bakery or running a thriving seasonal produce stand, this episode will help you protect your assets, stay compliant, and make smart moves as your business grows.

    Remember to always work with a local CPA or tax attorney for your specific state and needs. We're not tax professionals, just providing information to help you be more informed when you do seek that help.

    Questions? Reach out by commenting below or sending us an email to makeyourmarket at wolfcreekfamilyfarm.com.

    Enjoying the Show?

    Leave us a review, share this episode with a fellow vendor, and don’t forget to subscribe for more tips to grow your market business—without burning out.

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    21 mins
  • Define Your Niche and Stand Out at the Market - Ep 3
    Jun 4 2025

    With dozens of vendors selling everything from tomatoes to tamales, how do you make your booth the one shoppers remember—and return to week after week? In this episode of Make Your Market, we dig into the importance of carving out a clear niche for your market business.

    You’ll learn:
    ✅ Why defining your niche makes you memorable in a crowded market
    ✅ The different types of vendor niches—from produce growers and bakers to meat producers, crafters, and value-added vendors
    ✅ How to identify gaps in your local market using simple market research strategies
    ✅ Ways to differentiate your products—even if others are selling something similar
    ✅ Why showing up consistently builds trust, loyalty, and long-term sales

    Whether you’re just figuring out your product lineup or trying to refine your offerings, this episode will help you think more strategically about your place in the market—and how to make it work for you.


    These first 10 episodes are your onramp for selling at the farmer's market! Tune in every other Wednesday as we bring more market vendor magic.

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    37 mins
  • Farmer's Market Management and Regulations - Ep. 2
    May 21 2025

    Not all farmers’ markets are created equal—and understanding how they’re organized can make or break your selling experience. In this episode, we’re diving into the behind-the-scenes of market management to help you get clear on what to expect before you show up with a booth full of products.

    We’ll explore:
    ✅ How farmers’ markets are typically organized and managed (and by whom)
    ✅ The key differences between markets run by non-profits, municipalities, chambers of commerce, and private organizers
    ✅ What you need to know about local, county, and state-level regulations—and how they apply to you
    ✅ Tips for researching and choosing the right market for your business
    ✅ What questions to ask the market manager before you commit

    Whether you're just getting started or thinking about adding a new market to your rotation, this episode will help you feel more confident and prepared to make the best decision for your products and your business.

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    43 mins

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