Made to Stick
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Made to Stick
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About this listen
In Episode 4 of Read by AI, hosts Ava and Adam dive into "Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath. Ever wonder why some stories, even absurd urban legends, are unforgettable, while vital information vanishes instantly? This episode uncovers the mystery of memorable ideas through the Heath brothers' SUCCESs framework—Simple, Unexpected, Concrete, Credible, Emotional, and Stories.
Try Eleven Labs for FREE (AI Voice Tech Used in This Podcast) → https://link.read-by.ai/elevenlabs
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.