In this episode, I’m joined by the brilliant Paul Culshaw - a marketing expert who’s not just been in the game for 25 years, but has actually lived the ups and downs of navigating money, marketing, and mindset as a business owner.

We talk about everything from being made redundant five times (yep, five!) to learning how to actually charge what your work is worth - even when you’re someone who just loves helping people.

If you’ve ever lowballed your prices, procrastinated on putting yourself out there, or felt a little ick about selling… this episode is your gentle slap of truth.

We also go deep on:

• Why being broke in your 20s teaches you more than a business degree ever could
• What it actually means to have a healthy money mindset (without the guru fluff)
• The behind-the-scenes of pricing as a coach or course creator
• How AI can support your marketing (without sounding like ChatGPT wrote your posts)
• And why accessibility, neurodivergence, and course structure matter more than the perfect funnel

This one’s packed with stories, real talk, and a few “ohhh that’s why no one’s buying” moments. Whether you’re new to business or knee-deep in a pricing spiral, I think you’ll see yourself in this one.

“Redundant 5 times. Still showed up.”

“No one’s paying? It’s not the price

“This is why clients say no”

Connect with Paul:

Instagram: @coachpaulculshaw

Website: paulculshaw.com

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