In this episode of PA Chalk Up, I sit down with Matrixx Ferreira—Canadian strength coach, founder of Iron Performance, and a guy who’s doing things differently in the world of athlete development. From the ground up, Matrixx has built a training facility where culture, mentorship, and performance collide. We talk about the behind-the-scenes structure of Iron Performance, how he blends pro and youth athletes in the same space to create organic mentorship moments, and why his session model is a masterclass in leadership development.

We also dive into the programming philosophy that drives results, the psychology behind creating a growth environment, and why Matrixx believes in giving younger athletes a seat at the table. If you’re a coach, an athlete, or someone who loves high-performance conversations—you’re gonna love this one.

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Coach Matrixx:

Instagram - @coachtrixx

Manny Silveira:

Instagram -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries:

mannysilveira@primitiveathletix.com

Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠www.primitiveathletix.com