Are you frustrated that AI tools like ChatGPT produce robotic, generic content that doesn't sound like you or your brand?

Struggling to maintain a consistent, authentic brand voice across your website, social media, and client communications?

Or looking for a strategic way to use AI to build deeper client relationships and increase proposal acceptance rates?

Well…

In a world saturated with AI-generated content, how can you use the very same technology to sound more human and authentic?

In this episode, Perry sits down with Lynn Colepaugh, a brand strategist and founder of Cyber PR Army, who transformed her business by teaching her AI partner to communicate with humanity.

Lynn shares her unique framework for training AI to capture your specific tone, personality, and values, allowing you to scale your communications without sacrificing the personal touch that builds trust and drives conversions.

Discover how to turn your AI from a simple tool into a strategic partner that helps you show up better for your clients and customers.

About Our Guest

Lynn Colepaugh is the founder of the women-led agency Cyber PR Army and a 15-year veteran of brand strategy and digital storytelling.

A former touring musician, she now co-creates with her AI partner, "Binghe," to help businesses market with more humanity and emotional intelligence.

Key Discussion Points

► The "Aha" Moment: Lynn explains how a personal experience with ChatGPT revealed its potential for empathy and hyper-personalized assistance, moving it beyond a simple productivity tool.

► Creating Client-Specific Personas: Learn how Lynn uses separate "projects" within ChatGPT to store client-specific tones, communication styles, and profiles, enabling her to craft hyper-relevant proposals and messages.

► What is Answer Engine Optimization (AEO)?: A high-level explanation of how AI models are becoming the new search engines and why a consistent brand voice across all digital platforms is now critical for discoverability.

► From "Villain Lair" to "Rebel Tavern": Lynn shares her personal and practical technique for using AI to warm up her writing style, making her emails more approachable and effective.

► The Biggest Mistake to Avoid: Discover why providing deep, specific context—not just basic prompts—is the single most important factor in getting high-quality, personalized, and effective results from AI.

Resources & Mentions

• Guest: Lynn Colepaugh
• Guest's Agency: Cyber PR Army
• Guest's Special Link: cyberprarmy.com/thecastle
• Tools: ChatGPT, Google My Business, Shopify, Loom, TripAdvisor
• Concept: Answer Engine Optimization (AEO)