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Luminate Local - SEO and Digital Marketing for Small Business

Luminate Local - SEO and Digital Marketing for Small Business

By: Luminate Local
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Hosted by Jesse Dolan, Luminate Local is the go-to podcast for small business owners who want to grow and compete online using proven digital strategies. This show dives deep into local SEO, search engine optimization, website design, online marketing, and AI-powered tools to help you rank higher on Google, drive more leads, and convert visitors into customers. Each episode delivers clear, actionable tactics for improving visibility, building trust, and getting results. You’ll hear expert guest interviews offering insights on everything from keyword research to social media strategies, along with listener Q&A sessions that tackle the real-world challenges local businesses face every day. Whether you’re wondering how to show up in local search, how to implement digital best practices, or how to stay competitive in an ever-changing online landscape, Luminate Local gives you the answers — without the jargon. This is where smart marketing meets small business momentum.2025 Economics Marketing Marketing & Sales
Episodes
  • Business Leadership Lessons With Mads Singers
    Aug 1 2025

    Diving into leadership means recognizing that business growth hinges on more than just individual hustle - it's about delegation in business and strategic team management.

    Mads Singers joins Jesse Dolan for an insightful discussion on transforming leadership challenges into team triumphs. Mads, a management expert with experience across hundreds of leaders, breaks down how to avoid becoming a bottleneck by focusing on strengths, smart hiring, and effective delegation.

    Whether you're scaling a small business or building a remote team, this episode offers practical advice on processes, accountability, and fostering relationships that drive results. From personality assessments to asymmetrical bets in hiring, discover how leading teams effectively can lead to bigger profits and less stress.

    Key Episode Takeaways:

    • Align tasks with natural personalities to maximize productivity and job fit.
    • Narrow in on repeatable processes to train quickly and scale operations efficiently.
    • Hand off responsibilities proactively, even for untried initiatives, to unlock your strategic focus.
    • Strengthen bonds via consistent check-ins, boosting engagement across in-person or remote teams.
    • Prioritize hires that promise high returns, treating business as a series of smart, high-potential investments.

    Elevate your leadership game today! Check out the full blog post for more details https://luminatelocal.com/business-leadership-lessons-with-mads-singers/

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    1 hr and 1 min
  • How AI Search Is Reshaping Small Business Marketing with Pete Kleinjan
    Jul 16 2025

    Why AI Search Transforms Small Business Marketing

    Pete Kleinjan joins Jesse Dolan to talk about how AI search is reshaping and impacting small businesses’ visibility in local search and Google search. Learn to optimize content, leverage AI tools, and monitor metrics to attract qualified leads. Ideal for small businesses, these insights boost your digital presence.

    Key Episode Takeaways:

    • Use AI search tools like ChatGPT to see how small businesses appear in results.
    • Optimize NAP data to enhance trust in AI search and local search rankings.
    • Create authentic social posts to influence AI-driven local search recommendations.
    • Update website content to ensure accurate AI search responses for small businesses.
    • Track AI search visibility in Google Search Console to stay ahead locally.

    Find the transcript, links to resources, and more on the show page at https://luminatelocal.com/how-ai-search-is-reshaping-small-business-marketing/

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    1 hr and 7 mins
  • How To Create A Google Business Profile Page
    Jun 26 2025

    Leverage Your Google Business Profile For Local Success

    A Google Business Profile boosts business visibility by showcasing your brand in Google Maps and local search results

    In this episode we cover key insights to properly setup your Google Business Profile:

    • Set up a Google Business Profile with a verified physical address to appear in Google Maps.
    • Choose storefront, service area, or hybrid to define how your business visibility is displayed.
    • Optimize your profile with SEO keywords, photos, and services to boost local SEO rankings.
    • Encourage reviews to enhance credibility and improve Google Maps visibility.
    • Promote user engagement, like directions clicks, to signal trust and grow rankings.

    Take advantage today and use your Google Business Profile for local visibility and growth.

    By claiming your spot on Google Maps, you connect directly with customers searching for your services, capturing local SEO opportunities. Add compelling photos, detailed services, and glowing reviews to build trust and drive clicks in Google Maps. Engage users with posts and directions to strengthen your business visibility, turning searches into loyal customers. This free tool puts your brand front and center in local searches, fueling growth. Start your Google Business Profile now and ignite your local success!

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    26 mins
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