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Luminate Local - SEO and Digital Marketing for Small Business

Luminate Local - SEO and Digital Marketing for Small Business

By: Luminate Local
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About this listen

 Hosted by Jesse Dolan, Luminate Local is the go-to podcast for small business owners who want to grow and compete online using proven digital strategies. This show dives deep into local SEO, search engine optimization, website design, online marketing, and AI-powered tools to help you rank higher on Google, drive more leads, and convert visitors into customers. Each episode delivers clear, actionable tactics for improving visibility, building trust, and getting results. You’ll hear expert guest interviews offering insights on everything from keyword research to social media strategies, along with listener Q&A sessions that tackle the real-world challenges local businesses face every day. Whether you’re wondering how to show up in local search, how to implement digital best practices, or how to stay competitive in an ever-changing online landscape, Luminate Local gives you the answers — without the jargon. This is where smart marketing meets small business momentum.2025
Episodes
  • Why Is Web Design Important?

    Why Is Web Design Important?
    May 9 2025

    How Web Design Powers Your Business’s Success

    We’re unpacking why is web design important, revealing how to craft a website that turns browsers into buyers. Discover tips to create bold CTAs, design a gripping first impression, and make content easy to skim. Tailored for small business owners, these ideas will help your site convert more leads, making it a hub for growth and customer connections.

    Key Episode Takeaways:

    • Web design drives conversions by nudging visitors to act, whether calling or clicking.
    • A bold, colorful call-to-action (CTA) button stands out, sparking instant engagement.
    • Skimmable content with clear headlines and white space holds visitor attention.
    • Answering frequent questions upfront fosters trust and qualifies leads faster.
    • Use Google Analytics to track conversions and tweak designs for better results.

    Learn how to make your website a lead magnet at https://luminatelocal.com/why-is-web-design-important/

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    23 mins
  • What Is Local SEO?

    What Is Local SEO?
    May 8 2025

    Why Local SEO Builds Your Community Connection

    We’re diving into what is local SEO, sharing how to shine in searches like “repair shop in [your city].” Learn to craft a Google Business Profile that shines, weave local flavor into your website, and join community directories. Perfect for small business owners, these ideas will help you become a local mainstay, attracting neighbors to your door. Key Episode Takeaways:

    • Local SEO focuses on searches like “florist near me,” linking you with nearby customers.
    • A Google Business Profile (GBP) lays the groundwork for Google Maps and local visibility.
    • Add local keywords and community details to your GBP to capture local searches.
    • Connect your website to your GBP with local terms and schema.
    • List on Yelp, Apple Maps, and local directories to strengthen your community presence.

    Discover how to grow your local roots with local SEO at https://luminatelocal.com/what-is-local-seo/

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    23 mins
  • What Is SEO Writing?

    What Is SEO Writing?
    May 8 2025
    Why SEO Writing Matters for Your Business In this episode, we dive into what is SEO writing, breaking down how to create content that ranks high and engages customers. Learn SEO writing in plain English, with practical tips to target keywords, match search intent, and structure content for success. Whether you’re a business owner or marketer, this episode offers actionable steps to boost your online visibility.
    Key Episode Takeaways:
    • SEO writing blends strategic keyword use with reader-friendly content to satisfy both Google and human audiences.
    • Clarify your content’s purpose—match search intent to ensure Google connects your page with the right searchers.
    • Keyword research helps you target what people are actually searching for, avoiding jargon or unsearched terms.
    • Use keywords intentionally in titles, headlines, URLs, and alt text, but keep it natural for readability.
    • Study top-ranking content for structure, length, and format to model your content after what Google favors.
    Get the full scoop on SEO writing and how to start at https://luminatelocal.com/what-is-seo-writing/
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    22 mins

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